Lunchtime Talk: Using Short-form Videos in Instagram Stories and Ads to Drive Marketing Performance

Join us for our Lunchtime Talk series that brings together our corporate partners to hear game-changing tech startups share their ideas, insights, and approaches. Be inspired by our resident innovators!

With Facebook’s endorsement of video assets and proven campaign performance and engagement, numerous creative best practices have been developed together with Olapic to create optimal short-form videos.

Olapic’s latest platform - Content in Motion (CiM), helps turn existing static assets into videos, which is ideal for brands looking to create more videos, faster and cheaper. This platform is particularly useful for Instagram Stories, where many brands within Unilever has been tapping onto after the recent lift of the internal restriction.

Join Marius, as he shares the trends and insights of short-form videos, as well as the latest status of UGC, Influencers, GDPR and Instagram’s API change, to help you incorporate an authentic content strategy in your next campaign!

The session will cover these key areas:

• Why optimised video content is important in digital?

• What potential can short-form videos unlock?

• How can you scale your visual content with Olapic?

Agenda

12.00pm Introduction

12.15pm Lunch & Learn

12.45pm Q&A

1.00pm End

About the speaker

Marius Kriening - Sales Director APAC, Olapic

About the company:

Olapic is a leading provider of visual User-Generated Content (UGC) solutions, and an approved vendor of Unilever. They aim to help brands achieve a high-performing visual content approach optimised for every touchpoint in the modern consumer journey.