In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

Our next speaker will be Alisa Rajamalar Muniandy

Alisa Rajamalar Muniandy

Alisa graduated with an LL.B (Hons) from the University of London. She has considerable experience in various areas and aspects of business, having previously worked in the legal industry.

At KASS, in addition to dealing with searches, registration and prosecution of trademarks and industrial designs, she also provides advice on copyright matters as well as issues relating to trademark registrability and objections.

SESSION DESCRIPTION

You have established a great brand and business. You’ve also already conquered the local market and now looking to step out of your comfort zone and tap into foreign markets.

But how do you protect your brand abroad and how do you prevent copycats? Is future-proofing your brand a painful and expensive process?

In this session, join us to uncover all about a mechanism to protect your brands globally; The Madrid Protocol. The Madrid Protocol allows a brand owner to protect their trademark in several countries simultaneously by filing one application with a single office, in one language.

KEY TAKEAWAYS

1. What is the Madrid Protocol?
2. How does it work?

COURSE BREAKDOWN

1. 45 minutes presentation
2. 15 minutes Q&A