In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

Our next speaker will be Safura Atan

Safura Atan

Safura Atan has over 20 years of experience in the entrepreneurial development and entrepreneurship industry. As a HRDP certified Professional Trainer and Facilitator, she has accumulated vast exposure and developed expertise in entrepreneurship training programmes.

Specialising in developing and delivering business coaching and training modules, she has discerning eyes for entrepreneurs’ training and development requirements. She is also eager to bridge the gap that exists in the current entrepreneurship development landscape in Malaysia.

She has completed her Certificate of Coaching and Mentoring Professional and is a member of the International Coaching Federation (ICF). A certified Growthwheel® Business Advisor, she has conducted multiple Coaching workshops with several organisations.

Currently, she is the only Certified FORTH Innovation Methodology Facilitator based in Malaysia. With an Accounting degree from UKM and MBA specializing in Entrepreneurship from UiTM, Safura has come a long way and has seen and done it all as far as SMEs’ business growth and development is concerned.

SESSION DESCRIPTION

Successful businesses have one thing in common; a solid and resilient business. While the purpose and core values of a company are important, so is establishing and nurturing relationships with your team and partnerships, since building a strong organisation requires a concerted effort.

To solidify the foundation of your business, you will need to; find the right ownership and board, recruit and develop the right employees, outsource tasks through partnerships, map out your core business process and make sure you have the right legal framework in place. Join us in this session to get a closer look at the building blocks that you need to build a strong and resilient business.

KEY TAKEAWAYS

1. Build a strong organisation with the right people
2. Get and keep the best employees
3. Enter partnerships that will create the most value
4. Create flow in your business process
5. The legal elements of running a business

COURSE BREAKDOWN

1. 45 minutes presentation
2. 15 minutes Q&A