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[MaGIC Webinar] How to Create a Strong and Awesome Trademark

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[MaGIC Webinar] How to Create a Strong and Awesome Trademark

About this Event

In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

Our next speaker will be Hardeep Singh

Hardeep Singh

Upon graduating with an LL. B. (Hons) from the University of the West of England, Hardeep immersed himself in the world of IP with years of experience at an ASEAN-focused IP firm, giving him a solid background in dealing with a global portfolio of clients from various industries.

At KASS, Hardeep oversees the franchise, trademarks and industrial designs team. With extensive experience in providing consultancy services to local and international clients in IP rights, he also handles all aspects of trademark and industrial design protection, which include drafting legal documents, dealing with oppositions, conducting searches and initiating market surveys and investigations, in addition to advising on franchise and copyright matters.

Over the years, he has presented several talks and webinars to increase awareness on IP and the importance of IP rights across diverse industries.

SESSION DESCRIPTION

Your trademark is the face of your brand. It imprints in the mind of your customers long after they have experienced your product or service or have seen your promotional efforts. So, how do you select an effective trademark that not only lingers in your customers' mind but is strong enough to stand up in a court dispute?

Join us in this session to understand how your choice of a trademark can dictate the life of your business and what are the best types of trademarks from both a legal and marketing perspective.

KEY TAKEAWAYS

  1. How, your choice of a trademark, can dictate the life of your business
  2. The best types of trademarks from both a legal and marketing perspective

COURSE BREAKDOWN

  1. 45 minutes presentation
  2. 15 minutes Q&A
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