In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

Our next speaker will be Harold Schultz Neto

Harold Schultz Neto

Harold is the CEO of Metanoia.Digital, a consultancy specialising in Digital Transformation and Innovation. He is a specialist in Business Management from FDC and is the only Brazilian certified UX Designer by The Nielsen Norman Group (NN/g) and ExO Sprint Coach by OpenExO thus establishing his work in the convergence of Innovation with a focus on the Client and exploring the power of exponential technologies.

Harold has led over 100 innovation projects for some of the World's Largest companies like Cisco, ABB, Philips, Renault, Rockwell Automation, ISA- CTEEP, Itaú and more. Nonetheless, he has mentored over 70 Startups in Pre-Acceleration and Acceleration phases.

A sought-after speaker, his keynotes were featured in global events such as Expert XP and The Developers Conference.

As a teacher, he has trained over 1000 executives globally, and teaches at Digital House, Edevo, and as a guest teacher at Insper and the Jack Welch Management Institute.

In the social landscape, he is the current Head of Communications at NADI, an NGO that works in Capão Redondo, the largest slum in São Paulo, Brazil. Host of Exponencial podcast and Innovation Exchange Live Talks. Author of over 300 articles on Business, Leadership and Innovation on Medium, and collaborator to the Books "Exponential Transformation" and "Jornada Agile Digital".

SESSION DESCRIPTION

To build a successful business, you will need more than one-time customers who will only buy once. You need a community of engaged customers who will advocate for your business and help you generate value.

In this third instalment of the 10X series; unlock a potential competitive advantage through community-building as a core strategy, converting transactions into relations and going beyond storytelling with Primal Branding.

KEY TAKEAWAYS

1. Learn to create customer journeys and how they can change the way you do business
2. Apply the 7 principles from Primal Branding into your startup
3. Becoming the leader of an underserved Tribe and driving viral growth

COURSE BREAKDOWN

1. 45 minutes presentation
2. 15 minutes Q&A