In light of the ongoing Movement Control Order (MCO) and MaGIC’s recent survey having conclusive data that only 2.9% of start-ups are confident in surviving through MCO - MaGIC will be bringing you its Webinar series, a platform for online live sessions with industry experts and entrepreneurs to shed light on the various ways to strategise and thrive in a time of crisis, such as the one brought about by the COVID-19.

Each topic in the series will dive into the different areas of business and offer tools and insights for business sustainability, followed by a Q&A session. We at MaGIC will strive to provide a platform of support for our entrepreneurs as best we can.

Our next speaker will be Denis Oakley

Denis Oakley

Denis Oakley is an innovator and explorer who works with SME and startup leaders to create and revitalise powerful business models. Denis knows that when businesses start exploring beyond what they ‘know’ a huge amount of growth can be unlocked, and he helps them do this using a unique blend of philosophy, psychology, and business strategy.

Denis has worked on business models for BEIS, DCMS, University of Warwick, Salvation Army and the Church of England as well as over 1,000 startups and SMEs. He is a regular speaker about business model innovation on business podcasts and events and is writing a book on it to come out in late 2022.

Denis holds a BA in philosophy from the University of Bristol and an MBA from Warwick Business School. He is also a Fellow of the Royal Society for Arts, Manufactures and Commerce (RSA).

SESSION DESCRIPTION

“ Most disasters I've worked with entered the market with a bad product and died. The length of time they took to die depended on the amount of money they had. A better approach is to proceed by experimentation and validation: Testing ideas, solutions and products at every stage to make sure that you are building what the market wants and needs ”.

In this session, Denis will introduce some of the frameworks and mindsets he uses - and these will help you to do more, faster, cheaper - and get it done before you get to the end of your runway!

KEY TAKEAWAYS

1. Why should you test your ideas, solutions and products
2. What to test to build what the market wants
3. How to carry out your test

COURSE BREAKDOWN

1. 45 minutes presentation
2. 15 minutes Q&A