$378

MailChimp Email Marketing for Business Owners, SkillsFuture Credit Eligible

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Learn in 1-day why email marketing is key to many social media, seo and digital marketing strategies, and use it to grow your business!

About this Event

Time: 10am to 6pm

Small Class, max. 6 pax (80% hands-on class)

Course Fee: $360/pax

Company sponsored can claim $2/hour training grant x 7 hours = $14 per pax

Conducted over Zoom, SkillsFuture Credit Eligible (email us for instructions, SkillsFuture will pay us directly if you have sufficient SkillsFuture Credits, please register 10 days prior as SkillsFuture takes 1 to 5 working days to approve any application.)

Detailed Email Marketing Course Outline:

a) Basics to Email Marketing

• Introduction to Email Marketing and MailChimp Email Marketing Service Platform

• Learn WHY Email Marketing is effective and relevant and useful for businesses today

• How & Why Email Marketing is the KEY to lead generation and re-marketing for Startups and SMEs

• Learn about the Buyer's Journey on the Internet, and use it to your advantage for an Integrated Digital Marketing Strategy!

• Types of reports MailChimp provides businesses, and why it is a powerful tool we should all use rather than our local email client (outlook for Windows, or mail for Mac)

• How does Email Marketing help to grow a business?

- Email Lead Generation, What are some ways?

- How you can use MailChimp to generate leads on your website or through paid social media ads

• Case study: Learn from Good VS Bad EDMs

- How often should we email our customers?

- What kind of contents should we be sending our customers?

- How can we design something simple yet effective without design skills?

• UNLEASH the POWER of Email Marketing with MailChimp

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- 3 participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process

• 3 Ways to collect email database: Pop-Up Forms, Basic Forms and MailChimp Landing Pages

- Trainer Demo: MailChimp Pop-Up Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: MailChimp Basic Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: Landing Pages

b) Hands-on: What's in MailChimp? What are the Powerful Tools within MailChimp available for Businesses?

• Re-Cap: Email Marketing Strategy for Leads Generation though pop-ups, sign up forms, or landing pages

• Secrets to writing better copy for more conversions: Features VS Benefits

• Participants Hands-on (45 min) : Create a LANDING PAGE for your Social Media Marketing Campaign or Subscriber Pop-Up Lead Generation with the latest e-catalogue of products from Microsoft for F&B businesses

• Brainstorm & Map an Email Marketing Campaign Strategy for your B2B or B2C business, right from lead generation to automated follow-up sequence from when the email is captured from Pop-Up, Landing Pages or Sign Up Form for follow up marketing

• Trainer Demo: Import Email Database into MailChimp + Participants Hands-on 10 Min

• Trainer Demo: Design & Create an Email Campaign with MailChimp + Participants Hands-on 45 to 60 min

• Trainer Demo: MailChimp Reports, What to Look out for, What to they mean?

• Trainer Demo: MailChimp Merge Tags Personalisation for Name

• Trainer Demo: MailChimp Segmentation to Subscribers who did not open your email campaigns

• Trainer Demo: MailChimp Segmentation of Subscribers who are inactive, or by email client (@hotmail, @gmail, @yahoo and tag as personal emails, and vice versa for company emails) - For personal emails, it might get you a higher open rate if you send emails before or after working hours, including weekends. For company emails, sending before or after lunch might be better for open and click through rates. Therefore segmentation helps you get higher open rates for your email campaigns.

c) Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

• How to write better copy for Higher Open Rates

• How to write better copy for Higher Click Rates with Keyword Copywriting

d) Key Principles in Email Marketing:

• 5 ways to optimize your email campaigns for better results

• 7 simple ways to grow your email list

e) Final Q&A, Consultation and Discussions with Trainer

Target Audience:

• Marketing Executives

• Employees in charge of Email Marketing / Email Blast

• Digital Marketing Executives

• Startups and Business Owners

• People who want to build their own email list

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