MailChimp Email Marketing for Business Owners

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6 Raffles Quay (Beside Ascott/Hong Leong Building)

6 Raffles Quay, #15-00

Singapore, 048580


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Event description
Email Marketing is one of the most effective digital marketing strategies for businesses, due to lead generation with SEO & Social Media.

About this Event

Small Class Training, Min. 4 and Max. 8 Participants.

80% hands-on training, 20% theory.

Time: 10am to 6pm

Training Venue: 6 Raffles Quay, #15-00, Singapore 048580

Course Fee: $360/pax (SkillsFuture Credit Eligible, Valid till 21 Dec 2020)

Course code on SkillsFuture Directory: CRS-N-0035524

Why MailChimp?

MailChimp is FREE for your first 2,000 email subscribers and 10,000 emails to be sent per month. Powerful segmentation tools and more!

What to expect during the workshop?

Small Class (Max. 8 pax), 80% Hands-on workshop where participants design, create and develop an email marketing campaign to suit their marketing needs. Create your own email marketing strategy, design and send out an email marketing campaign for your business with MailChimp.

Detailed Course outline:

a) Basics to Email Marketing

• Introduction to Email Marketing and MailChimp Email Marketing Service Platform

• Learn WHY Email Marketing is effective and relevant and useful for businesses today

- How & Why Email Marketing is the KEY to lead generation and re-marketing for Startups and SMEs

- Learn about the Buyer's Journey on the Internet, and use it to your advantage for an Integrated Digital Marketing Strategy!

• Types of reports MailChimp provides businesses, and why it is a powerful tool we should all use rather than our local email client (outlook for Windows, or mail for Mac)

• How does Email Marketing help to grow a business?

- Email Lead Generation, What are some ways?

- How you can use MailChimp to generate leads on your website or through paid social media ads

• Case study: Learn from Good VS Bad EDMs

- How often should we email our customers?

- What kind of contents should we be sending our customers?

- How can we design something simple yet effective without design skills?

• UNLEASH the POWER of Email Marketing with MailChimp

- Introducing a typical buyer’s journey on the internet

- Participants get 10 to 15 min to brainstorm and map our their buyer’s journey

- 3 participants will get to share and consult so we can all learn about the common mistakes of contents we have on our websites and how we kickstart our email marketing process

• 3 Ways to collect email database: Pop-Up Forms, Basic Forms and MailChimp Landing Pages

- Trainer Demo: MailChimp Pop-Up Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: MailChimp Basic Forms & Participants hands-on 15 min (Q&A time after hands-on)

- Trainer Demo: Landing Pages

b) Hands-on: What's in MailChimp? What are the Powerful Tools within MailChimp available for Businesses?

• Re-Cap: Email Marketing Strategy for Leads Generation though pop-ups, sign up forms, or landing pages

• Secrets to writing better copy for more conversions: Features VS Benefits

• Participants Hands-on (45 min) : Create a LANDING PAGE for your Social Media Marketing Campaign or Subscriber Pop-Up Lead Generation with the latest e-catalogue of products from Microsoft for F&B businesses

• Brainstorm & Map an Email Marketing Campaign Strategy for your B2B or B2C business, right from lead generation to automated follow-up sequence from when the email is captured from Pop-Up, Landing Pages or Sign Up Form for follow up marketing

• Trainer Demo: Import Email Database into MailChimp + Participants Hands-on 10 Min

• Trainer Demo: Design & Create an Email Campaign with MailChimp + Participants Hands-on 45 to 60 min

• Trainer Demo: MailChimp Reports, What to Look out for, What to they mean?

• Trainer Demo: MailChimp Merge Tags Personalisation for Name

• Trainer Demo: MailChimp Segmentation to Subscribers who did not open your email campaigns

• Trainer Demo: MailChimp Segmentation of Subscribers who are inactive, or by email client (@hotmail, @gmail, @yahoo and tag as personal emails, and vice versa for company emails) - For personal emails, it might get you a higher open rate if you send emails before or after working hours, including weekends. For company emails, sending before or after lunch might be better for open and click through rates. Therefore segmentation helps you get higher open rates for your email campaigns.

c) Hands-on practice, Key Principles and Winning Strategies for Email Marketing:

• How to write better copy for Higher Open Rates

• How to write better copy for Higher Click Rates with Keyword Copywriting

d) Key Principles in Email Marketing:

• 5 ways to optimize your email campaigns for better results

• 7 simple ways to grow your email list

e) Final Q&A, Consultation and Discussions with Trainer

Target Audience:

• Marketing Executives

• Employees in charge of Email Marketing / Email Blast

• Digital Marketing Executives

• Startups and Business Owners

• People who want to build their own email list

This is a Certificate Workshop

Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

What you'll need to bring to class:

• Laptop & Charger

• Mouse & Mouse Pad

This course is SkillsFuture Credit Eligible till 21 Dec 2020.

Course code on SkillsFuture Directory: CRS-N-0035524

No cash required if you have sufficient SkillsFuture Credits.

Email us your details at eventbrite@skycrm.asia so that you can register with your SkillsFuture Credits, and SkillsFuture will pay us directly. For SkillsFuture participants, please do not purchase the ticket on EventBrite.

Details we will need for SkillsFuture Credit participants:

1. Name as in NRIC:

2. NRIC:

3. Mobile:

4. Email:

5. Home Address:

If you are company sponsored participant, we will need the following details:

1. Company Name:

2. Company Finance in-charge Name, Mobile, Email:

3. Company Address:

4. Participants Name as in NRIC:

5. Mobile:

6. Email:

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Date and Time


6 Raffles Quay (Beside Ascott/Hong Leong Building)

6 Raffles Quay, #15-00

Singapore, 048580


View Map

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