About

During this time of uncertainty, we observe that SMEs embark on pandemic-driven innovations without sufficient preparation. The lack of knowledge to properly approach these issues often result in failed investments or initiatives becoming white elephants. This would have a devastating impact on SMEs. We believe it is important for SMEs to deploy a better approach towards innovation by integrating the needs of customers and thereby achieving business success.

Join thousands of companies who have embarked on design thinking and learn how to identify new business opportunities by understanding your customer needs to increase competitiveness through a customer-centric approach.

Agenda

• Introduction of webinar

• Why should businesses understand customers?

• What is design thinking?

• What can I learn from successful case studies of design thinking?

• How can you kickstart your design thinking journey?

Learning Objectives

• Understand why decision makers need to go through design thinking to make informed decisions that can reduce risk and increase success rate.
• To learn more on what goes on in the design thinking process and the resources needed to make it a success.
• Resources which companies can tap on to help them get started in the design thinking process.

Who is attending?

Attendees are Founders, CEOs, Senior management, Heads of departments, Entrepreneurs, Brand owners of SMEs