A programme of Singapore Design Week 2019.

Many of us have dreams ‐ this deep sense of yearning to achieve something, to create something, or be somebody. As creatives, can our skills in design or artistry be used to define and realise these dreams? Or perhaps realise our dreams of creating?

An informal talk by two creative entrepreneurs, sharing their experiences and their perspectives, and culminating in a panel discussion between two.

You are also invited to visit the studios where the creatives work ‐ and interact first‐hand with them and their work.

The "Cakerholic" in All of Us

By Heidi Tay, Cakerholic
Creative Baker

Many times Heidi's customers and friends have mistaken Heidi as the "Cakerholic", the name of her brand. But interestingly, it is actually not describing her.

The "Cakerholic", as she defines it, is a girl who lives her life fearlessly. In the richness of flavours, the depth of colours, and an adventure without limitations. This persona she has created is her own aspiration of the person she wants to be; a reminder of how she should live out her life. Through her cakes and her brand, she hopes to inspire the "Cakerholic" in the people she touches.

Come hear her stories of how this came to be, and experience an exhibition of cakes that tell her different stories of growing up as a "Cakerholic".

About Heidi

At a zestful age of 24, Heidi, embarked on her entrepreneur journey and founded Cakerholic. Through Cakerholic, she amalgamates her accidental hobby for baking and passion for design to develop her unique creations. Being at the right stage of life, Heidi took a leap of faith on a path to “adult” up. She learnt and gained entrepreneurial and life experiences – as Heidi exclaims, “If not now, then when?”. While she has faced both ups and downs in her journey, Heidi remains resilient yet positive about the challenges she faces.

Learning to Let Go

By Wang Li Chi, Chloe, COCOONESE
Handcrafted Bags

Do you have any obsessions that you think will make you happy? Are you still holding on to a job that brings nothing but a monthly salary? Do you have a yearning to find joy through your skills of artistry?

From young, Chloe has found herself constantly experimenting with the different mediums of craft. Creating is a process in which she have found deep joy, and having dreams of doing it full‐time. In 2018, she decided to commit and turn this passion into a business, making a big leap of faith from a stable, decade‐long career as as a film producer. Thus Cocoonese was launched, and she became a creative entrepreneur.

In the process, she've learnt to let go of many things ‐ but the one thing she has never let go, and never will ‐ is her dream.

Through this talk, she'll share her journey, and hopefully, encourage you in your path towards your aspirations.

About Chloe

8 years ago, Chloe left Taiwan, her family and her friends to venture to Singapore alone, starting a entirely new life here. With a background in digital media design, she worked for 11 years as a 3D animator, motion graphics designer and a roots in art, craft and design. After working for a few years, she felt a yearning to change her life, and to do something that she loves and with passion. Even at the cost of giving up a comfortable lifestyle, she wants to give herself this chance and be challenged.

About BRAVE:DIFFERENCE

How Design Is Making a Difference
From The Heart of Joo Chiat

Design and artistry have impact.

On we contribute to sustainability.
On we connect as humans.
On how our kids learn.
On how we honour and remember cultures.
On how we realise our dreams.
On how we form and challenge perspectives.

Real stories from people who are in the game. A community exploration of how design can be impactful, even in the smallest areas, BRAVE:DIFFERENCE is a series of informal talks and panel discussions featuring creative entrepreneurs from MOX, and their stories.

BRAVE:DIFFERENCE is a key programme of Singapore Design Week 2019, and part of BRAVE ‐ a series of events by MOX to celebrate the spirit of creative entrepreneurship.

wwww.themox.co/brave/difference