Fact: There is No Perfect World. Mistakes Do Happen

Despite our best effort to deliver quality customer services, things do go wrong, and customers do complain. It’s a fact of life that we must accept and anticipate. When something goes wrong, customers would expect the company to take immediate action to rectify the situation. It can be an acknowledgement, an explanation, or compensation. Thus, it is important that every company needs to have a Service Recovery Strategy is a necessary part of keeping a brand’s reputation.