Marketing Essentials 1 Day Workshop in Boston, MA on Aug 01st, 2025

Marketing Essentials 1 Day Workshop in Boston, MA on Aug 01st, 2025

Get ready to level up your marketing game in Boston with a jam-packed 1-day workshop - it's time to dominate the digital world!

By Mount Skills

Date and time

Location

Regus - Boston - Federal Street

101 Federal Street Suite 1900 PH: +1 469 666 9332 Boston, MA 02110

Refund Policy

Refunds up to 7 days before event

Agenda

● Cookies


In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

● What is marketing?


This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

● Growth Strategies


Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

● The Marketing Mix


The Marketing Mix and the Extended Marketing mix are explained to learners.

● The Marketing Triangle


Participants are provided with a logical approach to marketing using our marketing triangle.

● The Marketing Triangle


Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL a...

● The Marketing Triangle


Solve – The importance of providing solutions based on customer requirements is explained.

● The Mystery of the British Motor Cycle Industry


The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

● The Marketing Triangle


Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

● Promotional Poster


An activity to consolidate key themes covered during the training

About this event

  • Event lasts 8 hours

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Course Delivery: Classroom

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Overview:

This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

Course Contents:

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.

Course Topics:

This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

  • Cookies
  • What is marketing?
  • Growth Strategies
  • The Marketing Mix
  • The Marketing Triangle
  • The Marketing Triangle
  • The Marketing Triangle
  • The Mystery of the British Motor Cycle Industry
  • The Marketing Triangle: Communicate
  • Promotional Poster

Course Features:

At the end of this Marketing Essentials training you will be able to:

  • Explain what marketing is and how it links to the growth strategy of a business
  • Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
  • Use the marketing triangle as a logical and customer centred approach to marketing

Certification:

Once after the training you receive course completion certificate from MountSkills

Who can Attend?

Anybody who is interested in learning Marketing Essentials Skills

©️ 2025 MountSkills. This content is protected by copyright law. Copy, Reproduction or distribution without permission is prohibited.

Frequently asked questions

What Does Mount Skills provide me on the day of the course?

We provide Course Materials, Lunch, Beverages and Course Completion Certificate.

If I cancel my Enrollment, how can I claim my Refund?

You can request a refund by sending an email to eventbrite@mountskills.com and within 7-14 working days you get your money back.

How do I enroll in a course?

You can reach us at eventbrite@mountskills.com

Is the course available online or in-person?

We host the training through both the platform, Online and Classroom. The virtual training option can be chosen by busy professionals.

What is the duration of the course?

The duration of the training is 8 hours. The training will run from 9 AM to 5 PM.

Do you provide group discount?

Yes, we do provide great discount for the group registration. To enquire, reach us at eventbrite@mountskills.com.

Will I receive a certificate upon completion of the training?

Once you complete the training, you will receive a globally recognized Course Completion Certificate.

Can I switch my registration to different course if required?

Yes. You can switch your registration to a different course with a week prior notice.

Are your instructors are qualified and certified?

Our subject matter experts are from relevant industries and are certified.

How many credits will I be eligible for?

You will be credited with 8 PDUs on completion of this training.

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$566.96Aug 1 · 9:00 AM EDT