Marketing Meets IP: Crafting Smart Strategies for Stronger Brands

Marketing Meets IP: Crafting Smart Strategies for Stronger Brands

By SME Centre@ASME
Online event

Overview

1. Brand Development Framework 2. Brand Audit 3. Reinforcing your Brand Positioning with Standards 4. IP Management for Your Brand

Your brand is one of the most important investments you can make in your business.
It’s the identity that tells the world who you are, what you stand for and how you want to
be recognized. More than a logo or a tagline, your full brand proposition translates into
the promises customers can count on, the experiences they receive and the reputation
they trust over time. A clear, consistent brand builds trust, differentiates you from
competitors and creates loyalty – ultimately driving preference, pricing power and
growth.
Join us for this webinar to learn how to build a strong brand, differentiate from
competitors and protect your brand!

Category: Business, Startups

Lineup

Good to know

Highlights

  • 2 hours
  • Online

Location

Online event

Agenda
2:00 PM - 3:30 PM

Brand Development

Daniel Tan
3:30 PM - 4:00 PM

IP Management

Low Jin Wei

Frequently asked questions

Organised by

SME Centre@ASME

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Hosting

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Free
Nov 26 · 22:00 PST