Marketing Meets IP: Crafting Smart Strategies for Stronger Brands
By SME Centre@ASME
Online event
Overview
1. Brand Development Framework
2. Brand Audit
3. Reinforcing your Brand Positioning with Standards
4. IP Management for Your Brand
Your brand is one of the most important investments you can make in your business.
It’s the identity that tells the world who you are, what you stand for and how you want to
be recognized. More than a logo or a tagline, your full brand proposition translates into
the promises customers can count on, the experiences they receive and the reputation
they trust over time. A clear, consistent brand builds trust, differentiates you from
competitors and creates loyalty – ultimately driving preference, pricing power and
growth.
Join us for this webinar to learn how to build a strong brand, differentiate from
competitors and protect your brand!
Category: Business, Startups
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Highlights
- 2 hours
- Online
Location
Online event
Agenda
2:00 PM - 3:30 PM
Brand Development
Daniel Tan
3:30 PM - 4:00 PM
IP Management
Low Jin Wei
Frequently asked questions
Organised by
SME Centre@ASME
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