Marketing often suffers a bad reputation with campaigns that mostly over-promise and under-deliver. However, marketing still remains essential for businesses to stay in the conversation with their customers.

The pandemic has turned a lot of things upside down including marketing. It has forced a lot of brands to step back and rethink relationships with consumers.

Join us as we unpack how marketing can help small businesses stay relevant through authentic messaging and storytelling. You’ll learn how to shift your marketing efforts towards a more holistic and human-centred approach. In this workshop, we hope to redefine a healthier approach to marketing and how your business can adapt to evolving consumer behaviour during this year of change.

**This is an online event, the workshop URL will be sent to you prior to the event date

Key Takeaways

• Tailoring the Corporate Marketing Playbook for you and your business
• Creating a more sustainable & practical marketing approach
• Identifying target audiences and building personas
• Understanding how to make full use of your existing marketing tools

Who Should Attend

• Startups
• Creatives & Culture Designers
• SMEs
• Freelancers
• Impact Space Professionals/Volunteers
• Anyone who is struggling with using the corporate playbook for marketing

Speaker Profile

Anyā Likhitha, Co-founder of UCU

Artist and photographer turned marketing connoisseur. The person you want to talk to if you need clarity and direction about your brand, personal, corporate or otherwise. Excellent at crafting empathetic brand stories.