Measuring, managing, and analyzing the marketing strategy is the definition of marketing analytics. Marketing analytics allows you to monitor campaigns that can easily facilitate the saving of resources. The concept of marketing analytics facilitates not only to improve the effectiveness but also support the marketers to take a successful shot at optimizing the return on investment. But, not everybody could do marketing analytics properly to gain data for creating a data-driven game plan.

Therefore, every marketing and data professionals should learn how to do proper analytics in marketing to support the marketing team to create a data-driven marketing strategy.

With Ler Ka Leng (Social Media & Content Marketing Lead APAC at GoDaddy) we will share some insights on:

This session will be divided into 2 sessions. In each session, you will learn:

Session 1: The Essentials of Marketing Analytics

How Marketing Analytics Works for business

Session 2: Digital Marketing Analytics and Web Analytics

1. How to measure, analyze, and manage marketing analytics: Web Analytics
2. How to measure, analyze, and manage marketing analytics: Digital Marketing Analytics
3. How to analyze competitors on their web analytics and digital marketing analytics

Session 2.1: Hands-on

1. Practice competitor analytics from one of the lecture sessions.
2. Feedback

What you'll get:

• Full practical insights and skills from the Expert
• Practice session with evaluation from Expert
• Speaker's presentation material
• Supporting tools recommendation
• E-certificate

This workshop is suggested for:

• Entry-level digital marketing and performance marketing professionals who want to analyze and improve the effectiveness of their marketing strategy
• Business owner who wants to measure their owned digital channel
• People who interest in these roles:
• Marketing Analyst
• Digital Marketing Specialist
• Performance Marketing Specialist
• Marketing Data Analyst

Terms and Conditions:

• This class will be conducted in English.
• Participants are advised to register themselves via the Zoom room link, a maximum of 2 hours before the event starts.
• This class will be held via Zoom. So, it is advisable to download and sign in via your Zoom account before the event starts.
• Zoom webinar or Google Meet room link can be accessed on your glints account in the "My Ticket" Session.
• If you bought the bundle ticket, please inform your partner(s) email address to andi.asyari@glints.com If you have any inquiries, please do not hesitate to reach out to our PIC: andi.asyari@glints.com