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Masterclass - The Future of Retail and Luxury Retail in the Digital Age

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The Westin Beijing Chaoyang Hotel

7 East 3rd Ring Road North

Chaoyang Qu, Beijing Shi 100027

China

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Event description

Description

It is our pleasure to invite you to the ESSEC Business School Masterclass, where Prof. Denis Morisset will share insights on the Future of Retail and Luxury Retail in the Digital Age.

During this 90-minute Masterclass, structured like a typical ESSEC MBA course, Prof. Denis Morisset, who shares his time between China, Southeast Asia, and France, will present his views on the future of retail and particularly luxury retail in the digital age.

He will explain the consequences and disruptions of the upcoming so-called fourth industrial revolution, driven by the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR) & Virtual Reality (VR). He will then re-visit some of the specificities of luxury brands to analyze how luxury brand stores in China and everywhere in the world can stay relevant in the digital age and what omni-channel means for luxury retail brands. During the Masterclass, he will elaborate on the importance of customer experience and luxury service, and also on the need to create more convenience for luxury customers and remove the silos between offline and online channels.

About Prof. Denis Morisset

Denis Morisset

Prof. Morisset, an ESSEC alumnus, initially worked 25 years in the luxury fashion industry, occupying CEO/COO positions with brands such as Ralph Lauren Europe, Pierre Balmain, Giorgio Armani, etc. Since 2004, he is teaching luxury brand management, and luxury retail management in ESSEC Business School, Paris and Singapore.

Where: The Westin Beijing Chaoyang, 7 E 3rd Ring Rd N, SanYuan Qiao, Chaoyang Qu, Beijing Shi, China, 100027
When: Tuesday, 12 December 2017 | 6:00 pm - 9:00 pm
Free entrance

Agenda
6:00 pm - 6:30 pm: Welcome and Registrations
6:30 pm - 8:00 pm: Masterclass by Prof. Denis Morisset
8:00 pm - 9:00 pm: Q&A and Networking with ESSEC Alumni and professionals

Snacks and refreshments will be available throughout the event.

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The Westin Beijing Chaoyang Hotel

7 East 3rd Ring Road North

Chaoyang Qu, Beijing Shi 100027

China

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