Q1: What will I gain from this course?

You will gain practical skills in hospitality-focused marketing, digital strategies, and sales optimization.

Q2: Do I need prior marketing experience?

No, but a background in sales or marketing helps. The course is designed to be clear and practical.

Q3: Will the course focus on Addison-specific case studies?

Yes, we highlight Addison’s hospitality ecosystem with examples relevant to local venues and events.

Q4: Is the course interactive?

Yes, each module includes case studies, role plays, or activities to apply learning immediately.

Q5: Will I receive a certificate?

Yes, you will receive a Course Completion Certificate for professional development.

Q6: How does this course help my career?

It equips you with modern event marketing strategies, making you more competitive and effective in hospitality.

Q7: Are group discounts available?

Yes, we offer discounts for teams attending together. Contact us for details.

Q8: Can the course be tailored to my company’s needs?

Yes, our in-house training is fully customizable for your organization.

Q9: Will food and beverages be provided?

Yes, lunch, snacks, and beverages are included in the training day.

Multiple dates

Maximize Bookings & Brand Impact – 1 Day Training in Addison, TX

By Mangates

Gain actionable insights into event branding, digital marketing, and partnerships for hospitality success in Addison, TX.

Location

regus TX, Addison - Spaces The Colonnade

15305 Dallas Parkway, 12th Floor Ph No: +1 469 666 9332 Addison, TX 75001

Agenda

Module 1: Understanding Hospitality Marketing

• Key trends in hospitality and event marketing • Unique challenges in regional event promotion • Leveraging Addison’s hospitality ecosystem • Activity

Module 2: Event Branding and Positioning

• Building memorable event brands • Aligning event goals with hospitality offerings • Differentiating in competitive markets • Case Study

Module 3: Digital Marketing for Hospitality Events

• Using social media to attract event attendees • Email marketing strategies for venue sales • Paid ads and SEO for hospitality businesses • Activity

Module 4: Partnerships and Sponsorships

• Creating win-win sponsorship models • Partnering with local businesses and venues • Strengthening regional visibility • Case Study

Module 5: Customer Experience and Engagement

• Designing customer journeys in event marketing • Enhancing touchpoints for client satisfaction • Gathering and using customer feedback • Role Play

Module 6: Sales Strategies for Event Marketing

• Hospitality sales funnels explained • Upselling and cross-selling strategies • Negotiation tips for group bookings • Activity

Module 7: Data-Driven Marketing

• Measuring campaign ROI • Tools for tracking hospitality sales • Analytics for improving future campaigns • Case Study

Module 8: Crisis and Contingency Planning

• Preparing for unexpected challenges in events • Communication strategies during crises • Maintaining customer trust during disruptions • Role Play

Module 9: Action Planning Workshop

• Developing your event marketing roadmap • Aligning sales strategies with marketing goals • Setting KPIs for ongoing success • Activity

Good to know

Highlights

Ages 18+
In person
Paid venue parking

Refund Policy

Refunds up to 7 days before event

About this event

Health • Medical

About the course:

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This intensive 1-day workshop is designed to help sales and marketing professionals in Addison’s thriving hospitality sector master event-focused marketing strategies. You will discover how to leverage local venues, hotels, and community events to attract business and strengthen brand presence. The course emphasizes practical marketing tools, digital promotions, and relationship-building skills that can significantly increase bookings and sales. By blending real-world hospitality case studies with hands-on activities, you will gain insights to create campaigns that drive revenue and enhance customer experiences

Learning Objectives:

By the end of this course, you will:

Understand modern event marketing strategies tailored for hospitality.
Learn how to build stronger branding and sales pipelines.
Gain skills in leveraging partnerships and sponsorships.
Use data and analytics to track marketing effectiveness.
Apply digital platforms to maximize event visibility.
Strengthen negotiation, sales, and communication in hospitality contexts.

Target Audience:

Sales and marketing managers in Hospitality Management

Why is it Right Fit for You?

Addison is home to thriving hotels, venues, and hospitality businesses that host numerous events year-round. This course is the right fit because it focuses on real-world strategies that directly impact sales and customer experience in your industry. You will gain insights into branding, digital outreach, and relationship-building—all of which are crucial for hospitality success. Our structured modules are designed to equip you with tools to increase bookings, boost client loyalty, and maximize event ROI. Whether you are managing hotel sales, event promotions, or destination marketing, this program will give you actionable frameworks to thrive in Addison’s competitive market.

Group Discounts:

10% off for 3 or more registrations

15% off for 10 or more registrations

Would you like to upskill your entire sales or marketing team in hospitality event marketing?

We provide customized in-house training tailored to your organization’s goals. Our programs adapt to your team’s existing strategies, client base, and market challenges. Whether you need industry-specific examples, focused workshops, or integrated sales-marketing alignment, we ensure the training is impactful. This personalized approach helps your team apply practical strategies while aligning with your company’s growth objectives.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com

Organized by

Mangates

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