$399 – $499

Media Sales and Business Development Skills

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The Working Capitol

1 Keong Saik Road

Singapore, 089109


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Thanks for taking an interest in our sales and business development skills workshops, we'd love you to join!

We know that the biggest challenge in business after generating a great idea is to get customers in through the door. Not only are customers the lifeblood of the organisation, but in the long term we will be building our products and services around them, and we cannot do that if we are not talking!

This workshop is about giving you the skills and knowledge to make that happen.

We will teach you about attitudes and approaches, targets and priorities, customers and their motivation.

We will teach you simple ideas that will help you present ideas well, discuss and overcome challenges, negotiate great deals and service, service, service.

But more than anything, we will teach you how to have the confidence of your convictions, and the actions to match your words.

So sign up, sign on and get involved!

Who Should Attend

This course is designed by media and marketing practitioners with over 25 years industry experience in Asia, Europe and the US. It is perfect for:

  • Sales and business development talent with a front of house role in lead generation, customer canvassing, pitching, negotiating and winning new business for their company

  • Agency executives working in client acquisition and retention

  • Brand executives working with supply chain partners

  • Marketing executives developing strategies, resources and assets for sales and business development teams

The Kickstarter Format

The Kickstarter format was designed with regional audiences in mind to provide intensive workshop experiences that provide delegates with the insights, skills and approaches to take what they have learned directly back to the workplace and apply to their everyday role.

They include:

  • Foundation principles

  • Case studies

  • Tasks and challenges

  • Role playing

  • Strategic planning

Our objective is to deliver key capability that his an instant impact on commercial success.

The Workshop

The Media Sales and Business Development Skills Workshop focuses on 7 key areas:

  • First Principles - including how to develop the right attitude and approach, an introduction to the sales process, setting targets and identfying customers

  • Preparing - including how to identify decision makers, understanding hidden questions, anticipating challenges and getting in the right mindset

  • Engaging - including how to understand motivation, making the first move and qualifying your contacts

  • Pitching - including familiar processes such as DIPADA, feature advantages and benefit, questioning techniques and handling objections

  • Converting - including negotiation and closing techniques

  • Managing - including time management and accountability

  • Developing - top tips to planning a successful career

Video Support

The workshop is supported by an extensive video e-leraning catalogue that delegates can access from their workplace, ensuring that core concepts and reminders are always fresh and easy to access.

The Tutor

Nick Fawbert is an experienced, flexible, results oriented media and marketing strategist.

He has almost 25 years track record delivering across global markets with extensive experience in blue chip media brands such as the BBC, the Daily Telegraph, CBS and Yahoo!, and has been based in Asia for almost a decade working with world famous regional brands such as MediaCorp and SPH.

Most recently he has been a leader in the content marketing industry both regionally and globally through his senior roles at Brand New Media.

He is an accomplished industry contributor, helping to launch trade associations including the Interactive Advertising Bureau (IAB) and the Asia Content Marketing Association (ACMA).

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The Working Capitol

1 Keong Saik Road

Singapore, 089109


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