MRMW Europe 2024

Merlien Institute is a leading B2B events organiser and think-tank with a mission to efficiently respond to the information and networking needs of innovation, insight and marketing research professionals.Established since 2008, Merlien Institute is committed to broadening the exchange of best practices through a multitude of information generation and networking including small and large scale in-person/virtual events, start-up elevators, exhibitions and powerful publishing channels.

Merlien Institute

MRMW 2024 will be back in Berlin, Germany on October 10&amp;11, 2024! Join us for live discussions, cutting-edge case studies and round tables.

Leonardo Royal Hotel Berlin Alexanderplatz

MRMW - Worldwide Market Research Conferences

Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving consumer insights and market research.

<p>Every year MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations driving the industry forward. Now more than ever, creative thinking and out of the box solutions are needed. MRMW provides the answers, connections and know-how to help you excel!</p><p>Join speakers from Nestle, Tik Tok, Burger King, Philips, Givaudan, Salomon, Ericsson, BAT, Warner Bros, Swarovski, Ikea and many more!</p>

Agenda

Opening Remarks by Merlien Institute & Conference Chair 

Interacting with tomorrow: Spatial computing and digital humans in market rese

Driving organizational change with AI-powered insights

Distilling trends into consumer insights for today and tomorrow

Networking Break

Why it’s time to focus on methods that predict real-world outcomes

Future of Measurement: Using tools & AI to increase media effectiveness 

Conversational Research:   Rules for Success

Networking Lunch

Session reserved for Dynata

PANEL: Redressing your insights capability & team development

Shifting focus from producing insights to socialising them

Networking Break 

GenZ and Beyond: Market research for a changing world

Jobs to be done - Catching up with Gen Z

Fast food & beverage co-creation with consumers using digital tools

Round Table Sessions

Networking Drinks

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