2020 has been a disruptive year for many businesses. Change was no longer an option but essential for survival. As we kickoff the new year with renewed hope of the vaccine, businesses can find new opportunities to re-invent themselves and craft a better story so that they can connect and stand out as an authority.

The importance of storytelling is paramount to stand out and build trust. How can you better tell your story to inspire your audience, employees and suppliers?

Whether you have the need to lead, consult, sell, or inform, strong storytelling skills are more necessary today than ever.

Join us at this intimate breakfast roundtable with Yasmine Khater, Lead Researcher, Sales Story Method to learn about the art of storytelling - how to use it, grow your authority, improve sales, employee engagement and more. Walk away with actionable insights to craft stories that connect with your audience to lead your business to shine in 2021.

Attendance is limited to 15 pax in total.

Agenda

9.15am - Attendees to arrive (Refreshments will be provided)

9.25am - Attendees to be seated

9.30am - Welcome and Opening Remarks by SPECTRUM

- Commencement of Session by Yasmine Khater, Sales Story Method

9.45am - Dialogue Session with Yasmine, Moderated by Patricia See,

Golden Equator Wealth

10.00am - Session Continues with Yasmine, Sales Story Method

- Sharing by Attendees

10.25am - Wrap up

10.30am - End of Session

About the Speakers

Yasmine Khater, Founder, Sales Story Method

Yasmine is the founder of the Sales Story Method and the Host of the Sales Story Podcast.

For the past five years, she has been helping senior leaders in over 75 MNCs, governments and entrepreneurs use stories to stand out, attract more customers, inspire their team and grow their business (and careers). She has worked with brands like DBS, Salesforce Essilor, Linkedin, Credit Suisse, ClubMed, Danone, GoJek and more.

Armed with a degree in psychology, Yasmine is an aspiring “armchair” neuroscientist who loves to study how to improve sales by applying discoveries about the brain.

She comes from a mixed heritage, has lived in 7 countries and has travelled to nearly a quarter of the world. Crafting and sharing stories has helped her sell her ideas, crowdfund, land speaking engagement and press.

Patricia See, Family Office Advisor, Golden Equator Wealth

Patricia brings to the firm over two decades of industry experience at Morgan Stanley, UBS and DBS Vickers specialising in capital markets, financial intermediary and Asian equities advisory servicing global institutions, sovereign wealth funds and family offices. Prior to that, she was a strategic business consultant for corporate strategy at a family office where she developed strategic relationships with other family offices to co-develop regional real estate projects.

In her social and family circles, the financial markets are seldom far from her daily discourse as her father was a veteran in the boutique asset management industry spearheading the nascent local independent and hedge fund ambitions.

As a Family Office Advisor, Patricia focuses on her strengths to drive business development initiatives for client families – leveraging her direct knowledge of complex family office needs, her network, and extensive investment experience value add to family office clients.

As someone who appreciates the great outdoors, Patricia enjoys hiking and skiing. She has led wellness retreats in Niseko, Japan as part of her efforts to promote women’s wellness.