Unlocking The Innovation Success

Wednesday 17 October 7pm at INSEAD

Did you know that…

85% of all packaged good innovations fail in their first year?
3 out of 4 innovations tested don’t address a real consumer need?
a new product that fails to deliver a satisfying experience only has a 5% chance of success in the market?

Successful innovation is hard… Brands face an increasingly busy and competitive market where innovations have to work harder to break through and remain competitive. In the last couple of years, many so-called ‘break-through’ tools emerged promising to unlock innovation success but are they really effective?

Join us to hear more about the challenges innovation experts face today and how Nielsen BASES is leveraging new technological and behavioural science breakthroughs to unlock innovation success:

Providing an innovative digital platform to co-create innovation ideas together with broader teams
Using machine learning to test millions of concepts with just 500 consumers
Integrating System 1 & System 2 thinking processes into testing new product

This event will include a panel discussion with leading innovation experts and an interactive idea creation game.

INSEAD NAA Members and a guest each pay: $15
INSEAD NAA Non-members and a guest each pay: $45
DUAL Members and a guest each pay: $45

Become an NAA SG member now and contact us for the promo code so you can enjoy all the benefits, including special prices on this event. Note: NAA SG event tickets are non-refundable. However tickets are transferable and may be resold/given away to fellow INSEAD alumni. Contact us for more details. This event is limited to INSEAD alumni and a guest each. If you signed up erroneously, we will reimburse you, but deduct the admin processing fee. We hope you understand. Check out the NAA SG Blog here.

"Unlocking The Innovation Success: Chance or Choice?”