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Online Coffee Market in Singapore | Sharing Session

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A detailed breakdown of the online coffee market in Singapore, covering the environment, the competitors and also the advertisements.

About this event

Why are we keen to look at the online coffee market in Singapore?

Mainly due to the changes in the consumption pattern due to the current situation.

In the past year, due to the current situation, more people are buying coffee and coffee machines online. And similarly, the established companies are revamping their online presence, while there are many new roasters coming on board to sell online. The barriers to entry is lower but the competition continues to be intense.

As shared in our other workshop, there is one key thing to know to succeed in this hyper competitive environment - your customers and what they are looking for. And in this coffee market research in Singapore, we will covered:

- The market share of coffee brands in Singapore - looking at the searches and traffic on the top 10 brands

- Portioned coffee market in Singapore - what is their share of search on a monthly basis

- The breakdown of what consumers are looking for seen through JTBD (jobs theory) using keywords intent.

- The breakdown in the advertisements for some of the coffee brands and what they are paying.

A session organised by: On Coffee Makers

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Organiser of Online Coffee Market in Singapore | Sharing Session

Kumeiti's OnCoffeeMakers (both affliated companies) were both founded in 2010 by Ebenezer Heng. His main focus is on marketing and training for companies/professionals interested in brand building. Currently, he heads communication for a constituency and lectures at a polytechnic. He is also a sought after speaker and trainer for many companies. focuses on F&B industries while Kumeiti assists companies in all other industries. Kumeiti’s serves as the resource adviser (Social Media) for Singapore Chinese Chamber of Commerce & Industry (SCCCI), and also a New Media Champion for Kaki Bukit Grassroots Organisation. .Numerous companies had been trained by us mainly via Singapore Chinese Chamber of Commerce and Institute. Oncoffeemakers owns one of the largest F&B group on: Facebook ( 328K+ likes and growing) and LinkedIn (more than 20,000 members)
With a team of dedicated professionals, Oncoffeemakers have pushed social media marketing to new frontiers, be it executing social media campaigns, cross-channel promotions, creating narratives, optimising digital presence, facebook management and marketing etc, videography and photography services etc. 
Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Our motto is to satisfy our clients by providing good services with competitive rates. 

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