Customer Behavioural Insights - Online via Zoom
Customer Behavioural Insights - Online via Zoom
Sat, Apr 15, 2023 8:30 AM +08 (+08:00)
$13.39
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Online via Zoom - Customer Behavioural Insights
Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour
By CASUGOL
When and where
Date and time
Friday, December 16, 2022 · 4:30 - 6pm PST
Location
Online
Refund Policy
Contact the organizer to request a refund.
About this event
For more information: www.casugol.com/cbi
International Acclaimed Certification. 5-Star Reviews
Suitable for everyone. Learn in an Interactive, Supportive and Encouraging Environment.
Duration: 90 Minutes
Certification: Participants will be awarded a Certificate of Completion upon completing the course
Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.
Course Objective
Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour
Pre-Requisite
No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience
Examination
No Examination
Module 1 Introduction to Customer Behavioural Analytics
Topics Covered
- What is Customer Behavioural Analytics
- Behavioural Analytics and Its Application
- Pyschological Analytics vs. Data Analytics
- Understanding the Data Analytics Process
- Segmentation Techniques
- Samples vs. Population
- Introduction to Predictive Modeling
Module 2 Analyzing Customer Behaviour
Topics Covered
- Tools and Software Used for Customer Behavioural Analytics
- Deep Dive into Machine Learning
- Logistic Regressions, Decision Trees, CART, Clustering
- Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
- Exploratory Analysis based on Customer Data
- Understanding Customer Buying Patterns using Machine Learning
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About the organizer
Organized by
CASUGOL“The duty of helping one’s self in the highest sense involves helping of one’s neighbours” – Samuel Smiles
CASUGOL is an international certification body offering a wide-range of professional training and certification programs designed for all industries and verticals.
Participants attending our programs will develop the skills and knowledge in their chosen area of professional, personal or academic interest. Programs are constantly reviewed by educators who are industry experts in their chosen field to ensure that they remain current, relevant and consistently high quality.
CASUGOL strives to be a contemporary international neighbourhood where individuals gather to learn, be inspired, share ideas, knowledge, and resources to acquire all that necessary to pursue and advance in a career of their passion. Training and certification programs are also being offered in 25 Countries including Singapore, Canada, France, Thailand, Vietnam and Malaysia through our global Certified Training Partner (CTP) network.
Empowering people to be their best by making education, knowledge, and resources accessible has always been our commitment. With programs that cover a diverse range of interests, participants can certainly learn update their knowledge, gain new skills, or unleash their creativity.