Optimization Through Strategic Customer Lifecycle Marketing

There are many ways to reach your audience but not all can help you build real relationships with them. Whether it is building brilliant in-app experiences or developing new strategies to acquire customers, engagement is the key to attracting and retaining a consumer for the long term.

When it comes to personalizing a customer engagement strategy, there’s no one-size-fits-all approach. But through diligent optimization techniques, you can adapt your technology stack to support the unique needs of your customers and drive business results.

Want to learn how to take your customer engagement strategy to the next level? Join us on June 29 for a deep dive into marketing technology with customer engagement platform Braze and optimization partner Phiture. You’ll discover technical and personalization tactics that will help you acquire new customers and ensure that they stick around.

Here’s what you’ll learn:

• Why personalization is important to the customer engagement life cycle
• The challenges in and solutions to building growth-oriented customer engagement strategies
• How to optimize your technology stack to solve customer challenges and accelerate business growth
• How to set up your brand for success in the future

Who should attend?

• Product managers & above
• Growth managers & above
• Marketing managers from B2C mobile-first company

Details

• Date: June 29, 2021
• Time: 2 pm SGT - 3 pm SGT
• Venue: Virtual on Zoom (You will receive the webinar access link one day before the event.)

Speakers

• Chye Yien, Senior Strategic Business Consultant, Braze
• Andy Carvell, Partner and Co-founder, Phiture
• Alfonso Hartanto, Senior Vice President, Platform, Traveloka
• Jon Stona, Head of Marketing for APAC, Stripe (moderator)

This is a free event with limited seats, so make sure to RSVP before June 28, 2021!

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About Tech in Asia

Tech in Asia (TIA) is the largest English-language technology media company that focuses on Asia. From the latest news and hottest trends to the boldest startups and strongest titans, TIA covers everything tech in the region. The company aims to build Asia’s tech and startup community by bridging the gap between businesses and the information, talent, and connections they need.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster more human connections with consumers. Braze was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo.

About Phiture

Phiture is a mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth Stack as a strategic framework, Phiture offers services and consulting in the following areas: User Retention, Engagement & Conversion, Mobile CRM, Analytics, Strategy Consulting, App Store Optimization and Apple Search Ads.

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