Pitching Series - Winning Deep Tech Pitches: From Ideas to Market

SESSION DESCRIPTION

In today’s fast-changing innovation landscape, having a strong technology or research breakthrough is no longer enough. Investors, corporate partners, and customers expect deep tech ventures to clearly communicate not only what their product does but also why it matters, how it creates business value, and how it fits into larger industry trends. For researchers, startups, and spin-offs working in deep tech, the ability to translate complex ideas into a clear, persuasive pitch has become a critical skill. Trends such as the shift toward corporate adoption, increased focus on B2B partnerships, and the need to demonstrate market readiness mean that traditional grant-style presentations often fall short.

Join us to discover how to craft a winning pitch that highlights your value proposition, showcases your potential for industry impact, and positions your innovation for real-world adoption. This session will combine expert insights with live feedback, showing you how to present your story in a way that resonates with investors and corporate stakeholders. You will gain practical techniques to simplify your message, avoid common pitching mistakes, and communicate your vision with confidence and clarity.

This webinar is part of a broader support pathway designed to accelerate your commercialisation journey. What you learn here will lay the foundation for deeper exploration in upcoming workshops and bootcamps—helping you move from idea to market success in 2025 and beyond.

KEY TAKEAWAYS

• Discover actionable strategies to translate complex deep tech ideas into clear, compelling pitches that connect with investors, corporate partners, and customers.
• Understand how to differentiate your startup by showcasing your value proposition, market readiness, and potential for industry impact—moving beyond technical details to tell a persuasive business story.
• Learn practical techniques to avoid common pitching mistakes, adapt your message for diverse audiences, and build confidence when presenting your innovation.
• Gain insights into current trends in corporate adoption of deep tech and how to position your startup for successful B2B partnerships and funding opportunities.

Key Value Proposition

Gain Strategic Insights into Corporate Adoption of Deep Tech — and Learn How to Position Your Startup for B2B Success and Funding Readiness.

Deep tech innovation is reshaping industries—from precision healthcare and advanced manufacturing to sustainable energy and smart infrastructure. But while science may be revolutionary, commercialisation success requires more than great technology.

In this highly practical and insight-driven webinar, you’ll learn how to bridge the gap between research and real-world deployment by understanding what corporations and investors truly look for when evaluating deep tech solutions.

Positioning Your Research for B2B Partnerships

• How to align your innovation with business use cases and industry language
• Crafting your value proposition to solve strategic pain points (cost savings, compliance, ESG, etc.)
• Understanding corporate procurement cycles, pilot models, and partnership entry points

What Corporate Innovation Teams & Investors Want to See

• The decision-making criteria for proof-of-concept engagements and funding
• How to demonstrate traction even with early-stage technologies (TRL 3–6)
• Translating scientific advantages into commercial benefits

Why Does This Matters Now?

The deep tech ecosystem is entering a new phase of enterprise adoption, where corporations no longer just explore innovation — they demand validated, scalable, and strategically-aligned solutions. This webinar equips you with the insights to win trust, open doors, and build real-world traction.

COURSE BREAKDOWN

• 75 minutes presentation
• 15 minutes Q&A

WHY JOIN US?

“Very helpful and informative. Innovative platform. I learned many things that I may not have discovered on my own based on the limitations of my time and knowledge. So, attending the MRANTI talks has opened up my mind to new knowledge and insights. I am so grateful to the MRANTI platform.”

“Thank you for the useful information, tools & resources shared during the session” - Chang Seng

“Great sessions to enhance our knowledge to improve what we don’t know” - Chan

“I like the tools that’s provided, I see that it will be useful” - Nora

SPEAKER

Ken Lau

Consultant @Growth through Innovation Sdn Bhd

For close to a decade, Ken has worked with Accelerators and Corporates in the Digital and Innovation transformation space. He aspires to support companies in their innovation journeys, particularly within the Industry 4.0 era and as 5G technologies emerge. His innovation training is grounded in Lean and Agile principles, as advocated by Eric Ries in The Lean Startup and The Startup Way. These principles provide guiding frameworks that promote rapid iteration through data-driven and customer-centric validation methodologies.

His experience began with the Malaysian Global Innovation and Creativity Centre (MaGIC, now known as MRANTI) as an Acceleration Director and Mentor-In-Residence for their award-winning Global Accelerator Program (GAP). Subsequently, he has contributed to multiple accelerator programs, including work with 500 Global/Startups, PitchIN, Tabung Ekonomi Gagasan Anak Sarawak (TEGAS), Sarawak Digital Economy Corporation (SDEC), Darussalam Enterprise (DARe), Selangor Accelerator Program (SAP), Digital Penang, Founder Institute, Endeavor, and many more. He has conducted Corporate Innovation Venture programs with Maybank, Fronterra, UBER and DiGi.Ken possesses hands-on enablement experience as a startup founder with Adventoro Travel (2017–2021). He was selected as one of the top three finalists for the World Tourism Forum Lucerne in Switzerland, where he presented his work in the "Destination" category in 2019. He was also chosen as one of the top 50 invite-only entrepreneurs for the pioneer batch of the Alibaba Netpreneur School, attending an immersion trip to Alibaba HQ in Hangzhou, China. In 2019, and won the Mekong Innovative Startup for Tourism award in Vietnam in 2018.Ken also served as Head of Growth for pitchIN during their fundraising period (2021–2022). Previously, he held senior marketing and commercial positions at MYSALE Group and ZALORA Malaysia, as well as a management consulting role with Accenture. Ken is accredited with Human Resources Development Corporation (HRDC)

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