Planning for & Conducting Focus Groups

Focus groups are a powerful way to generate rich qualitative data, but they can be complex to design and manage effectively. This webinar will guide PhD candidates and academics at the beginning of their careers through the essentials of planning and conducting focus groups with confidence.

We’ll explore practical steps such as preparing guiding questions, managing venue logistics, and navigating challenges like gatekeepers and participant recruitment. The session will also cover how to maintain productive discussion, when and how to use moderators, and the ethical responsibilities involved in working with groups. Whether you’re new to qualitative methods or looking to refine your skills, this session will give you the tools to run focus groups that are well-structured, engaging, and ethically sound.