This Masterclass workshop is designed to give you a feel of what it is like to work as a Digital Marketer!

As a Digital Marketer, you are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. You will play a significant role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Masterclasses are conducted via video lessons by experienced industry experts in top companies. One-on-one guidance by TalentLink team is in place to address participants’ questions and to offer timely feedback on assignments as well.

Features include:

1. Structured Curriculum: Structured and practical learning on digital marketing modeling
2. Live Q&A sessions to address individual problems: your best opportunity to get in touch with the mentors
3. Solve Real Problem: Application of essential technical knowledge to real-life projects
4. Flexible learning schedule at your own pace: The course material will be recorded videos, so you can watch it at your own schedule

Program Outline:

Week 1: Break into Singapore Growth Marketing industry

During this session, students will get the industrial overview of the marketing profession in Singapore, including marketing functionalities, career paths opportunity.

The instructor will also share various real-life cases of growth marketing and customer insight from companies such as Hubspot, Tech in Asia, and Google on how digital marketing can be

Course Outline

● 1.1 Singapore Marketing Industry Introduction

● 1.2 Marketing Career Path

● 1.3 What is Growth Marketing (Growth Marketing Funnel; Measurements; A/B Testing & Optimization; Data analytics)

● 1.4 Start From Customer Insight (Market research; Customer segmentation; Persona & Customer Journey)

Week 2: Content marketing

From the Demand Metric, the cost of content marketing is 62% less than the traditional digital marketing strategies and generates three times more leads than the latter.

In this module, we will take a thorough analysis into content marketing, and the right content marketing strategies can provide an advantage for the companies who want to rank higher in the space and being more authentic.

Course Outline

● 2.1 Why Content Marketing

● 2.2 Content Strategy (Case study)

● 2.3 Creative Writing and Storytelling

Week 3: Digital advertising

36% share of APAC’s overall market spend for digital and video ads, according to the Boston Consulting Group. With the rise in programmatic advertising across SEA, marketers are taking a closer look at how to boost the effectiveness of their campaigns.

Course Outline

● 3.1 Digital Advertising Introduction (Metrics; bidding models; Strategy; Trends)

● 3.2 Google SEM

● 3.3 Display Ads

● 3.4 Social Media Ads

Week 4: Integrated Digital Marketing Campaign

In this week, we would look to integrate marketing techniques such as consumer insight, content marketing, digital advertising into a digital marketing campaign integrated.

Week 4 – Course Outline

4.1 Types of Marketing Campaign (Case study)

4.2 Marketing Campaign Components

4.3 Assessing Your Marketing Campaign

Mentor Information:

​Elton Kuah

B2B Market Researcher |Certified Digital Marketer | Design Thinker | Entrepreneur Mentor

1. Marketing Capacity in B2B Lead Gen and Content since year 2009
2. Entrepreneur, Design Thinker,
3. Digital Marketing, Data Analytics (3D) Skillset
4. Upcoming Alibaba Business School Netpreneur Program 2021

What will you get from this?

Growth Marketing Real Campaign Assessment

• Design and run a marketing campaign case study for companies industry as given by the organizer. Students will be able to ask questions during the Q&A session in the course and modify their work. After the end of week 4, our side will give 1 week to students to organize and touch upon their proposal and work and hand.

Addition of Experience into Resume:

Certificate of Completion

Contact us at contact@talentlink.org if you have any questions!