Have you heard about materials that contain TENCEL™ fibers in them but don’t really know what it is? Learn more from an international fiber company, Lenzing, in this introduction to the Lenzing range of environmentally friendly, wood-based cellulose fibers and products. Also, in this session you will understand more about transparency, traceability and newest technology of fibers from Lenzing.

AGENDA:

9.30 - 9.40 am: Registration

9.40 - 10.25 am: Webinar

10.25 - 10.30 am: Q&A

ABOUT THE SPEAKER

Winston A. Mulyadi, Commercial Head for SEA and Oceania region, Lenzing Group.

Winston A. Mulyadi has a Dipl.-Kfm. (FH) degree in Business Administration from the University of Applied Sciences in Wilhelmshaven, Germany. He spent seven years of his college life abroad and gained a lot of experiences in living and working with people from different cultures. After his return to Indonesia, he started his professional career with a Swedish company, PT. Ekamant as Assistant Marketing Manager. He was directly involved in many marketing activities to promote company products. In August 2007, Winston joined Lenzing Group as Sales Administration Manager at PT. South Pacific Viscose. We is now the Commercial Director Nonwoven. Under the new organization structure, Lenzing entrusted him for commercial activities role for both textile and nonwoven applications in the SEA and Oceania regions. This is incl. sales of 80 ktons of commodity fiber (LENZING™ Viscose) and 7 ktons of specialty fibers (TENCEL™, VEOCEL™ and ECOVERO™) in these new emerging markets. Additionally, with the new formed Marketing & Branding team, to develop online and offline marketing campaign and promote Lenzing’s fiber brands into B2B as well as B2C level. Business Development, Technical Customer Service, and Marketing & Branding teams are supporting him fully in completing these tasks.