{ Primer: Designing Digital Services }
Event Information
About this event
The march of the pandemic continues.
Many businesses are being challenged to consider delivering services (and products) digitally. There are some instances that entire business models are thrown out into the bin and replaced with a pure digital model. Many however are relooking at their user/ customer's entire journey, albeit with online components at the centre of their transformation effort.
In this introductory, 120-minute workshop, we’ll show participants a general framework in designing for digital services. This could either be "from a ground-up" or "just-a-tweak" perspective. Regardless, we'll highlight the design methodology and tools to utilise and begin the hard task of replacing (or bringing in) the engine whilst in mid-flight!
To balance the first part of this workshop from a more 'theory' segment, the trainer will facilitate an virtual townhall format to bring in the participants questions or cases. We will be using an interactive online board called MIRO *. We can’t promise that you won’t have too much fun whilst learning.
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PLEASE Note: (a) *You will be given a pre-session assignment to play around with MIRO via email. (b) You will receive a copy of template(s) we will use via email after the event. (c) This is a shortened session to give you a flavour of an upcoming (Digital) Service Innovation Design Training workshop. Due to time constraints, we will not be able to try out all of the tools/ techniques. But, you will gain the fundamental know-how in your transformation journey using (service) design as your key tool.
Organizer pxd labs/ Darwin Sy Antipolo
Organizer of { Primer: Designing Digital Services }
Darwin Sy Antipolo (Director/ Principal Consultant) Company: www.pxdlabs.com
I'm a designpreneur at the intersection of design, technology & the arts.
I'm a transdisciplinary, service/ experience designer who uses serious play, visual thinking, and foresight/futures in my practice. A self-identifying philomath, this itinerant curiosity has helped me deliver nuanced insights into my work as a facilitator, trainer, consultant, and artist.
Whilst in corporate, my domain has been marketing particularly digital and technology. I have straddled both agency and client sides across the years. And I have advised top MNCs and regional players with their strategy & marketing challenges.
Darwin is currently the founder and principal consultant of a Singapore-based strategy and design agency called pxd labs. The agency embraces a proprietary Service Innovation
Design Framework in designing life experiences. This has been enhanced by the inclusion of serious play, visual thinking, and futures/foresight principles. He is a certified facilitator for the LEGO® SERIOUS PLAY® method.
Darwin is recently a signed Associate Consultant by the Singapore Productivity Centre (SGPC) for their Singapore Industry Transformation Programme (SITP) and their Consulting
group. He is a founding member and senior fellow of the Faculty of Play, a collective of serious play practitioner in the Asia Pacific region.
