Product-ivate: Igniting Physical Product Commercialisation Success!
Get ready to ignite your product's success - where you'll learn how to take your product from concept to market!
Date and time
Location
Institute for Adult Learning
11 Eunos Road 8 ##07-04 Singapore, 408601 SingaporeRefund Policy
About this event
- Event lasts 2 days 8 hours
Highly interactive 2 day workshop focused on practical aspects of a successful physical product launch by developing the attendees ability to:
- Define Product revenue models and forecasting
- How and where (distributions and channels) to get the revenue
- Establish Product Readiness
- Define Pricing approach and strategy
- Define product assets in relation to omni-channel customer decision experience
- Supply Chain preparation for launch
- Building relevant metrics to measure launch success
- Field and channel activations
- Launch Execution and Tracking
Who should attend
Business Owners and key stakeholders of a product launch. E.g Entrepreneur, Product Marketing, Product Manager, Product Operations, Growth Marketing, Sales Management, Business Development Manager. Even a startup investor who would like to reduce capital risks on a business investment.
Learning Outcomes
- Effective use of Business Model Canvas to formulate overall Go-To-Market strategic plan
- Effective use of a product launch plan to drive key pre-launch preparations, stakeholder communication, collaboration and action plan executions
About Facilitator
With over 20 years of product management experience in leading technology companies such as Samsung Electronics, Honeywell Inc, and Motorola Solutions, Freddy brings a wealth of practical knowledge in product innovation, customer experience enhancement, and commercial success across diverse Asian Pacific markets.
His impressive track record includes a 100% success rate in product launches, achieving sustained annual revenue growth, and driving significant improvements in sales effectiveness and customer satisfaction. Freddy’s unique approach combines industry expertise with adult learning principles, making him an ideal facilitator for this product commercialisation workshop.
As a certified Adult Education training professional and CoachSG sailing coach, Freddy employs a learner-centric, hands-on approach that ensures participants gain both theoretical knowledge and practical, actionable skills.
Frequently asked questions
The workshop is classroom style and it will be highly interactive, featuring practical exercises, case studies, and real-world examples to ensure participants can apply the learnings immediately.
The workshop covers defining product revenue models and forecasting, optimizing distribution and channel strategies for revenue generation, ensuring product readiness for market entry (production, regulatory), developing effective pricing approaches and strategies, and many more....
This workshop is designed specifically for brand owners and distributors of non-digital (physical) products. We will focus on strategies relevant to tangible goods and their unique distribution and marketing challenges.
As the workshop will be conducted in English with business environments set as activity scenarios, minimally Proficient in English Conversation and Comprehension, and business management terms.