Search Engine Optimisation (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.

This course aims to provide you with a deep, current knowledge of what works in SEO, key trends in 2020, what works in link building, and the behind-the-scenes components like site structure, JavaScript, and structured data that can all have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.