Professors Lecture with Joerg Niessing

'Digital Transformation of Customer Experience’

Tuesday 18 September at 7pm

'Digital Transformation of customer experience’

Changing customer behavior, new technologies, disruptive competitors, digital trends: Our research shows that senior executives often struggle to structure their thinking around the innumerous changes happening in a digital world. The research also ranks ‘improving the digital customer experience’ as one of the top strategic priorities by senior executives. Organizations that create exceptional customer experiences can set themselves apart from their competition. In this session we will discuss what it means to create outstanding customer experiences in a digital world.

Joerg Niessing is an Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to digital transformation, marketing, branding, customer centricity, and data analytics. He is a globally-recognized expert on branding and digital strategy and is known for his work on digital transformation of the customer experience. He holds a PhD in marketing from the University of Muenster. His credentials do not only come from his academic career, but also from over 14 years in consulting. Here he focused on building leading brands and delivering profitable growth through the development of outstanding customer experiences, distinctive customer insights and data analytics.

At INSEAD, Joerg focuses on digital transformation, customer centricity, brand management, and strategic market intelligence & data analytics, and develops and teaches courses in these areas.

INSEAD NAA members and a guest each: $15
INSEAD Non-NAA members and a guest each: $45

Become an NAA SG member now and contact us for the promo code so you can enjoy all the benefits, including special prices on this event. Note: NAA SG event tickets are non-refundable. However tickets are transferable and may be resold/given away to fellow INSEAD alumni. Contact us for more details. This event is limited to INSEAD alumni and a guest each. If you signed up erroneously, we will reimburse you, but deduct the admin processing fee. We hope you understand. Check out the NAA SG Blog here.

Professor's Lecture with Joerg Niessing on Digital Transformation