In view of the ongoing public health crisis due to the novel coronavirus (COVID-19) outbreak, we regret to announce that this event will be run virtually, to ensure the health and wellbeing of our participants. We apologize for any inconvenience caused. Ticket holders will receive a link to the Join Meeting URL before the event via email. Do check your inbox for updates.

Who are your product's users? This can also be a perplexing and challenging question to answer for many reasons - uncertainty, lack of evidence and the like. But it is also a critically important skill to understand one's users, as that can determine the entire direction that a product or service will take - and, therefore, whether the product succeeds or fails.

Organised by Reassemble in conjunction with JustCo Campus Week, this workshop deep dive into one of the most commonly used tools of the User Experience designer that is used to understand users better. The humble User Persona is a versatile tool that can be used to identify assumptions, guide user research, and organise research insights.

Learn from Reassemble's experience in the design field to gain a versatile skill - one that can turn vague guesses, or unfounded assumptions about users, into something effective and actionable for your organisation.

About Speaker

Wilson is a UX designer, content strategist, a lateral thinker and a co-founder of Reassemble, a boutique UX design company. He is also an ACTA-qualified adult learning facilitator who has facilitated workshops and training at NUS, SMU, Insead and the Ministry of Finance among others.

A graduate of the London School of Economics and Political Sciences, he crossed over into User-Centred Design after a stint in marketing and fundraising. Now, his work focuses on the ways digital products can be better for both users and society at large, by being mindful of user needs and behaviour, and how they interact with content and the structure of digital products.

About JustCo Campus Week

Upskilling and retraining are essential in today's competitive business environment. Join us at JustCo Campus Week and learn from industry-leading specialists in a variety of programs to suit your preference. At JustCo, we are always looking at ways to pave the future of work and shape the future workforce. Create your own curriculum and choose from our three learning pillars to help propel your career ambitions!

Hurry! Seats are filling up quickly. Check here to see full schedule!

Disclaimer

Please note that photographs and footage will be taken throughout this event. These will be used by JustCo for marketing and publicity in our publications, on our website and in social media or in any third party publication. Please contact the event organiser if you have any concerns or if you wish to be exempted from this activity.

If you have registered for an event and are unable to attend, please inform us at jc-sg-eventspartnerships@justcoglobal.com as we may have a waiting list. Failure to do so may restrict you from attending future events.

Policy Notice

This privacy notice is for all attendees of JustCo's events. As part of the registration process, JustCo may collect your full name, email address, job title, company name, and country of origin. JustCo will indicate if the collection and provision of certain categories of personal data are mandatory. JustCo uses the personal data we collect for the purpose of managing your interest in and attendance of the event registered. Where applicable and with your prior consent, we may also use your personal data to send you information and updates on products and services offered by JustCo and/or share your personal data with our event partners for the same. We may also disclose your personal data to comply with applicable law, regulations, legal process or valid governmental request.

Your registration to our event constitutes your acknowledgement and understanding of, and agreement with, JustCo Terms and Conditions and this Privacy Notice. For more information, read the full Privacy Policy.