Rethink Sales: Aligning with Today’s B2B Buyer
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Rethink Sales: Aligning with Today’s B2B Buyer

Discover how today’s B2B buyers decide—and how to align your sales with their digital journey using AI, tools, and insights.

By German Centre Singapore

Date and time

Location

German Centre

25 International Business Park #01-78 Singapore, 609916 Singapore

About this event

  • Event lasts 1 hour 30 minutes

Modern B2B buyers—especially in Southeast Asia—no longer follow traditional sales paths. Join this exclusive Breakfast Talk to rethink your sales approach and learn how to align with today’s digital customer journey.

✅ Understand how B2B buyers make decisions in a digital-first world✅ Align your sales funnel with key digital touchpoints like LinkedIn, search, and virtual demos✅ Explore practical AI and automation use cases for lead generation and sales follow-ups✅ Gain actionable tools and benchmarks tailored for SME leaders

Who should attendC-Suite ExecutivesGeneral ManagersManaging DirectorsRegional ManagersSales Directors & ManagersSales Operations ManagersMarketing Managers

Location: GCS Lobby

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Organized by

German Centre Singapore

The German Centre Singapore is a business platform for German companies doing business in Singapore and Southeast Asia. Its portfolio includes offices, advice and networks. Amidst the International Business Park (IBP) in Jurong, the German Centre provides room for currently around 140 tenant companies; many are “Hidden Champions” from the German industry. On 20,000 sqm, companies can use offices in various sizes, co-working space, conference rooms and business services with a strong in-house business community as its backbone.

Since 1995, the German Centre is an established venue for expert talks, company trainings and B2B networking events, frequented by local, German and international companies alike.

The German Centre Singapore, a member of Landesbank Baden-Württemberg (LBBW) group, is the pilot project of the worldwide network of the German Centres in China, Mexico, Russia Singapore and Vietnam.

FreeAug 29 · 10:00 AM GMT+8