Search Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services) - Marketing Land

This intensive 2-day Search Engine Optimisation (SEO) Certification Training Course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.

To better facilitate the learning, each participant will be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Participants will also have the opportunity to work on their own websites should they choose to.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, be able to spot any tell-tale signs of a third party SEO vendor should hiring one be necessary, and oversee SEO campaigns as an SEO head.

a. Course Highlights

In this SEO workshop, participants will learn:

• Why Use Digital Marketing

• Types of Digital marketing Commonly Used in Singapore

• Digital Marketing Strategy

• What is Search Engine Optimisation (SEO)

• The Google Zoo

• What is Search Engine Marketing (SEM)

• Pros & Cons of SEO

• Pros & Cons of SEM

• How to Rank your Website on Page #1 in Google

• PageRank vs Domain Authority

• Keywords

• Keyword Research (Competitor Spying)

• Local SEO

• What is Content Marketing

• Content Marketing Planning

• Secrets to Content Formatting Google Loves

• Meta Data

• Internal & External Link Structuring

• Website Auditing: Best Tools & What to Look Out for

• Domain Names & URLs: Structuring, Do's & Don'ts

• CMS Platforms

• Website Design: Do’s & Don’ts

• Website Health Check (Top Ranking Factors)

• Measuring SEO Effectiveness

• On-Page & Off-Page Ranking Factors

For a beginner’s introduction to SEO, check out our free guide: Step-by-Step Beginner SEO Tutorial

b. Objectives

This 2-Day Course Programme is designed to be fast paced and practical. By the end of the class, participants will:

• Be able to conduct extensive and effective keyword research.

• Understand and be able to implement white-hat on-page optimisation techniques.

• Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimisation campaigns.

• Know how to use various SEO tools to conduct competitive SEO analysis.

• Be able to create ROI-focused SEO campaigns.

• Be able to optimise a website locally and internationally.

• Be well-versed in the concepts of SEO, the correct methodology and processes required in place.

• Be able to oversee and manage Search Engine Optimisation campaigns in-house or through an agency.

c. Target Audience

Marketing professionals, Web developers, Content developers, Marketing managers, Project managers, Directors & Entrepreneurs who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop, optimise content and webpages to increase search rankings. Also, Undergraduates and Postgraduates who are seeking for opportunities to score for job interviews and self-development - Benefits of having Digital Marketing Career

d. Prerequisite

• What you will need to bring to class: Laptop, Charger, Mouse

• Small Class Training (Max. 10 participants)

• Hands-on training with both on-page and off-page SEO techniques

• You will receive a copy of certificate at the end of the course

e. Registration options:

• SkillsFuture Credits (email us) for payment instructions

• EventBrite

• Corporates: Bank Transfer / Cheque

As seats are limited due to small class size, we recommend for participants to register early.
Most preferably 3 weeks prior to course start date.

This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.

Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
2. NRIC:
3. Mobile:
4. Email:

Get Your Tickets Here: http://mediaone-seo.eventbrite.sg/

About the Instructor : Tom Koh, MediaOne CEO

An established entrepreneur and a multi-disciplinary marketer, Tom Koh has previously helmed senior managerial positions at Thomson Corporation, Singapore Press Holdings and POAD Singapore.

With over 20 years in marketing and 8 years in the digital marketing industry, Tom is a highly qualified, passionate and engaging SEO trainer dedicated towards developing holistic SEO systems that help businesses to rank first on Google.

MediaOne Course Testimonials

“Tom is very well versed and experienced in the training topics. Besides the theory, many practical advice and tips are provided in the class. The class coverage is extensive but Tom is able to summarise and at the same time reinforce the key points.” – Chan Bee Hong, VP Finance, Furama Hotel

“I have zero knowledge in Digital Marketing. After attending the course, it really widens my knowledge and this will enable me to judge whether the web company which we had engaged really does a good job for our company.” – Joyce Lim, Marketing Director, Kay Pte Ltd

“A very lively programme. Learnt very good tips on do’s and don’t’s of digital marketing, SEO & SEM of Google. Tom is able to provide good insights of digital marketing concepts and excellent guidance and most importantly sharing his life experiences on this subject matter.” – Jimmy Lim, Business Manager, Insul-Dek Engineering Pte Ltd

Learn How to Rank Your Website on Page #1 of Google

For more enquiries: email to fion@mm.com.sg

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Get Your Tickets Here: https://mediaone-seo.eventbrite.sg/