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This 1- day Search Engine Optimization Course was developed in partnership with sgCarMart.com. sgCarMart is Singapore’s Leading automotive website, attracting over 3 Million visitors each month. The course will cover practical white hat SEO strategies that you can apply to any website that will bring it top on Google. It also shares industry insights on some of the black hat SEO strategies that are being used in the industry.
This SEO course will include group collaboration work and individual hands-on practices to help you retain knowledge.
Learn the truth behind how people sell thousands of links on fiverr for just $5
Hands-on On-Page Optimization on a WordPress Site
Receive a guide to Google’s 200 Ranking Factors
Requirements
This course is for individuals without prior marketing knowledge.
You are required to bring a laptop for hands-on session and expected to have basic computer knowledge. (Tablets and smartphones are not recommended as an alternative to a laptop)
Who should attend this course?
Business owners, freelancers, sales professionals who want to generate MORE SALES AND LEADS effectively using Search Engine Optimisation Techniques (SEO)
Current or aspiring marketers who want to gain a strong knowledge of Search Engine Optimisation (SEO)
Any other professionals who want to expand their skill-set by picking up Search Engine Optimisation (SEO)
Learning Outcomes
By the end of this course, participants will be able to:
Understand how users interact with search engines
Perform Keyword Research to identify what keywords to target on Google
Perform on-page optimisation on a website
Build links through link building campaigns
Analyze competitor website for Search Engine Optimisation (SEO) opportunities
Curriculum Overview 1. Why SEO Is Necessary
Why SEO is important from both a business and marketing perspective
2. How People Interact With Search Engines
How users read content online
How users search through Google
Marketer’s survey on SEO ROI across digital marketing channels
3. How Search Engines Work
Google’s Matt Cutts explaining how Search Engine works
Google’s 200 Ranking Factors
4. Keyword Research
Best Practices on what keywords to optimise for SEO
Researching for High Volume Keyword Terms
Hands-On Practice – Google Keyword Research
5. On-Page Optimisation – Google Friendly Page
Understanding Google Search Bots and their limitations
Understanding Anchor Text
Learn the importance of Title, Meta Keywords , Alt Text and Keyword Density
Hands-On Practice – On-Page Optimisation
6. Off-Page Optimisation Growing Links
Learn about the importance of Page Rank and it’s current alternatives
Stay updated with the latest algorithm changes by Google – Panda, Penguin and Hummingbird
Hands-On Practice – Checking the difficulty to outrank a competitor
7. Search Engine Tools & Services
Appreciate the existence of robot.txt, sitemaps and Rel=”canonical”
10. 90 Day SEO Roadmap 11. SEO Vendor Selection 12. Negative SEO & Prevention
Fees
Original Price: $500
Government Funding
100% Claimable under SkillsFuture Approved by WDA
To pay by SkillsFuture, please visit our website: http://conversion-hub.com/training/digital-marketing-courses/seo-hands-on-training/
PIC Eligible by IRAS
Reviews
“I am a IT professional specializing in WordPress development. A lot of customers are asking me for internet marketing services. I am still a beginner at internet marketing so I’m speaking from that perspective but the lessons are easy to follow and understand. The content is expertly organized and contains fantastic, easy to implement actions to increase a website’s online presence. I can’t wait to up my business my offering internet marketing services.”
Choon Hong, Founder of Mimzo Solutions
“I’m fairly new to internet marketing and so I deeply appreciate the detail explanations given during the course. I also like the PDF downloads, as whenever I started to feel a little overwhelmed with all the new information, I can easily print out the materials to go back through it at a later date. It is a great course at an affordable price. Thank you! ”
Henry Seah, Founder sgCarMart
“I love the practical hands on how to do marketing. I work with agencies a lot during the course of my work and understanding these internet marketing basics allow me to better communicate with them.”
Linda Teo, Head of Marketing
Trainer Profiles
Abraham Kang
Digital Marketing Experience : 2+ Years Education : Bachelor Degree , NUS Trainer For : Marketing Excellence
Abraham enjoys helping companies craft digital marketing strategies and runs campaigns to generate sales and leads for their businesses. He has work with clients such as PUB in marketing , reaching over 80,000 people. He graduated from National University of Singapore with a Bachelor of Science (B.Sc.), Life Sciences. He has a WSQ Advanced Certificate in Training and Assessment (ACTA) and is TESOL certified. His expertise lies in ensuring each training session is interactive, informative and innovative.
Do you have questions about SEO Hands-On Training Course (SkillsFuture Approved)?
Contact Conversion Hub
Conversion Hub is a Google Adwords Certified Partner and a S6 Gebiz Government approved vendor for projects up to $3,000,000. We are an award winning agency and the digital advisor to the Direct Marketing Association of Singapore.
Some of the government and private companies that we have worked with include SMU, NUS, MIT, NHB, Singapore Pools, Prime Minister Office, Mindef, SingTel, HDB, Sentosa and many more.
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