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SEO Internet Marketing for Beginners (SkillsFuture Credit Eligible)

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6 Raffles Quay, #15-00

Singapore, 048580


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No Refunds

Event description


Small Class Training (Max. 6 participants) | 80% hands-on training

What you will take away from this hands-on workshop:

✓ Discover 15 ways you improve your website's SEO ranking
✓ Identify a SEO-friendly web structure every website needs!
✓ Design and Create FREE pop-ups (without coding) to CONVERT web traffic into email leads
✓ Design and Create FREE landing webpages without coding knowledge!
✓ Explore and Identify the demand of each SEO keyword(s).
✓ Explore the basics to Google Analytics, learn how to measure, and what to look out for in your website analytics

By the end of the workshop, you will be able to take immediate steps to improve your website's SEO ranking on Google. You will be able to speak the SEO and SEM language to your WEB AGENCY and DEVELOPER managing your SEO & SEM internet marketing efforts of your website.

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

- What's your Buyer's Journey on the Internet?

2. Guide to Internet Marketing: Websites

- How does Google rank my website?

- How do I decide on the keywords for my ads?

- Learn 5 Tips to better SEO Internet Marketing

3. Landing Pages for Marketing Campaigns and Adword Campaigns

- What are Landing Pages, and why are they important in lead conversion?

- 5 ways to use Landing Pages effectively (to get more sales / conversions)

4. Creating a LANDING PAGE

- Creating a Landing Page Step by Step with Trainer (No coding knowledge required)

- Creating your own Landing Page (No coding knowledge required)

5. Keyword Research & Best Practices

- Create a SEO & SEM keyword Strategy

- 7 Tips to having better conversions on your website

6. Google Analytics

- Generating a Google Analytics code for your website tracking

- How to understand Google Analytics Reports and what it has to offer

- Important metrics to note in Google Analytics

7. Consultation with the Trainer on your Internet Marketing Strategy

What you will need to bring to class:
• Laptop, charger,
• Mouse and mouse pad

Registration options:
(a) SkillsFuture Credits (email us)
(b) EventBrite
(c) Corporates: Bank Transfer / Cheque

What you need to know (for Singaporeans above 25 years old):

This workshop is SkillsFuture Credit Eligible.

No cash required. Email us at for payment instructions to pay us directly with your SkillsFuture Credits.

Course code on SkillsFuture Directory: CRS-N-0041548

This is a Certificate Workshop. Receive a Certificate of Completion upon completion of the workshop from Sky Digital Agency.

Training grants for companies

Companies can claim $2 per hour from SkillsFuture if they sponsor their employees for the training. All you need is our course code to apply for it on SkillsConnect.

40% of remaining fees can be claimed from PIC Grant for eligible companies.

PIC Grant: 40% of course fee

For company sponsored individuals, your company can claim 40% of course fee (for training conducted by external vendor) from PIC if your company is eligible.

More about the PIC Grant:

About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and Founder of The Good Designers.

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Till date, she has conducted more than 1,000 training hours.

Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Other SkillsFuture Approved Courses under Sky Digital Agency
✓ Email Marketing with MailChimp
✓ Grow your business with Facebook Marketing
✓ Advanced Facebook Marketing with Ad Manager
✓ Content Marketing for Social Media and Websites
✓ 2-day MailChimp Email Marketing for E-commerce Business Owners
✓ 2-day Facebook Marketing for E-commerce Business Owners
✓ Infographics Marketing (by The Good Designers)

Connect with us on:
Facebook | Instagram | YouTube | Website

Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:

More workshop testimonials can be found on our Facebook Reviews

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1. Who can i contact should i have questions?
You may e-mail us at

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.
In the event that there are insufficient participants, we reserve the right to reschedule the class. In such circumstances, we will notify you no later than 3 days before the event.

3. Where is the venue of the workshop?
6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place, take exit "i". The building 6 Raffles Quay is just beside Ascott at Raffles Place.
Our office is beside Hong Leong Building, 3 mins walk from Download Line, exit A.

4. I'm driving, where can I park?
There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.
For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at on your requirements, and we will be in touch with you within 2 working days.

Date and Time


6 Raffles Quay, #15-00

Singapore, 048580


View Map

Refund Policy

No Refunds

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