Many startups start with a tight budget and often have to get creative with their marketing resources and strategies. They have to be quick to react to competitors as well as the market.

In this webinar, let us introduce the flexibility that lean marketing can bring to a situation like that. Learn to adapt and tweak your marketing strategy as you get feedback, as the market changes, and as your competitors unleash their strategies; work smart.

[ABOUT SPEAKER]

Kelly Lee was the Senior Manager under the Digital Transformation division in Digital Penang, a state agency that is the umbrella agency for all digital initiatives in Penang.

Previously, Kelly built Pgeon, a courier company from ground zero. Pgeon, unlike other courier companies, built partnerships with retail chains to provide collection points for customers. Pgeon currently has the largest parcel collection network in Malaysia with 2000+ locations and managed to raise 10 million USD in September 2019 from Gobi Venture and AirAsia.

Her passion for the innovative startup scene started when she landed her first job in MaGIC where she worked as program manager to consult startups from various business stages. She has been very active in the startup scene since 2015.