Startup Essentials Workshop

MaGIC bridges together startups, corporates, investors, academics, and the government to create a vibrant and collaborative entrepreneurship ecosystem that will build sustainable industries, able to navigate challenges of tomorrow and stay competitive in economies of the future.

Malaysian Global Innovation & Creativity Centre (MaGIC)

SESSION DESCRIPTIONDESIGN THINKINGLeaders who understand the transformative power of design and embrace its traits and tenets can command in times of change. Design thinking approach enables us to learn to systematically extract, teach, learn and apply human-centred techniques to solve problems in creative and innovative ways.BUSINESS MODEL CANVASUsers that integrate the use of BMC in their businesses put the Canvas to work targeting different but specific areas of their organisation. The BMC allows users to explore the following possibilities:<ol><li>New product/services development with the existing business model(s)</li><li>Development of an entirely new business</li><li>Strategic orientation </li><li>Re-innovate old business model(s)</li></ol>KEY TAKEAWAYDESIGN THINKINGBy the end of the session, talents will:<ul><li>Achieve a clear understanding of the concepts and how to apply the design thinking tools and its methodologies.</li><li>Obtain essential level of skill sets and the ability to use and interpret each tool and framework enabling the shift of perspectives using design thinking insights.</li><li>Increase their level of creativity for problem-solving for purposes of designing new products/services, community challenges or even improving processes involving changes in human behaviour.</li></ul>BUSINESS MODEL CANVASBy the end of the session, talents will be able to:<ul><li>Fill each building block in BMC</li><li>Explain the relationship between each building block in the BMC</li><li>Apply BMC elements as a business strategy tool</li><li>Design and explain the use of BMC to their team members and other participants</li><li>Test relevant type of value propositions for different business models</li><li>Innovate beyond products/services</li><li>Design strategies or tactics in the face of worst-case scenarios</li></ul>COURSE BREAKDOWNDESIGN THINKINGPoint of View<ul><li>A1: What can a pencil do?</li><li>A2: Social fiction &amp; future telling</li></ul>Understand<ul><li>A3: Methods available to understand user through Personal Interview</li><li>A4: Designing quality questions</li></ul>Get out of the Building<ul><li>A5: Interview 10 potential customer or user</li><li>A6: Document &amp; analyse findings</li></ul>Ideate<ul><li>A7: Three tools for ideation</li><li>A8: Brainstorming 2.0</li></ul>Prototype<ul><li>A9: Five tools for prototyping</li><li>A10: Paper prototype</li></ul>Validate<ul><li>A11: Experiment/validation canvas</li></ul>BUSINESS MODEL CANVASModule 1: 14 ways to apply the CanvasModule 2: CustomerModule 3: Value proposition designModule 4: ChannelModule 5: Customer relationsModule 6: Revenue streamModule 7: Key resources, activities, partners, cost structureModule 8: Innovate using Blue Ocean strategyModule 9: BMC company (present &amp; future)Module 10: Worst case scenarioTRAINEROur trainer for this workshop will be Zusuff Kan. He is an experienced co-founder with exceptional experience in the financial services industries.He is a certified Fascinate Advisor in Malaysia. How To Fascinate is an innovative personality tool. The tool shows you how to grow your confidence, increase your value and live more authentically developed by Sally Hogshead, which recently voted as the number #1 Brand Guru in 2019. Zusuff Kan completed his masters in the area of Islamic Finance under the CIFP Bright Scholarship by Bank Negara Malaysia and is a professional member of the Chartered Institute of Islamic Finance Professional (CIIF).He has 13 years of working experience with half of it in the corporate sector with the likes of Petronas, RAM Ratings Services Berhad and KFH Research Limited. He has spent the past seven years plus as an entrepreneur and empowering people with innovation tools and methodologies such as Design Thinking and Business Model Canvas.He is Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN), a Business Coach with Centre for Entrepreneur Development and Research (CEDAR) a subsidiary of SME Bank and trainer for Educ8 an initiative on Creativity and Innovation under MaGIC (Malaysia Global Innovation and Creativity Centre). He is also an HRDF Certified Trainer.

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Startup Essentials Workshop

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Startup Essentials Workshop

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