SESSION DESCRIPTION

DESIGN THINKING

Leaders who understand the transformative power of design and embrace its traits and tenets can command in times of change. Design thinking approach enables us to learn to systematically extract, teach, learn and apply human-centred techniques to solve problems in creative and innovative ways.

BUSINESS MODEL CANVAS

Users that integrate the use of BMC in their businesses put the Canvas to work targeting different but specific areas of their organisation. The BMC allows users to explore the following possibilities:

1. New product/services development with the existing business model(s)
2. Development of an entirely new business
3. Strategic orientation
4. Re-innovate old business model(s)

KEY TAKEAWAY

DESIGN THINKING

By the end of the session, talents will:

• Achieve a clear understanding of the concepts and how to apply the design thinking tools and its methodologies.
• Obtain essential level of skill sets and the ability to use and interpret each tool and framework enabling the shift of perspectives using design thinking insights.
• Increase their level of creativity for problem-solving for purposes of designing new products/services, community challenges or even improving processes involving changes in human behaviour.

BUSINESS MODEL CANVAS

By the end of the session, talents will be able to:

• Fill each building block in BMC
• Explain the relationship between each building block in the BMC
• Apply BMC elements as a business strategy tool
• Design and explain the use of BMC to their team members and other participants
• Test relevant type of value propositions for different business models
• Innovate beyond products/services
• Design strategies or tactics in the face of worst-case scenarios

COURSE BREAKDOWN

DESIGN THINKING

Point of View

• A1: What can a pencil do?
• A2: Social fiction & future telling

Understand

• A3: Methods available to understand user through Personal Interview
• A4: Designing quality questions

Get out of the Building

• A5: Interview 10 potential customer or user
• A6: Document & analyse findings

Ideate

• A7: Three tools for ideation
• A8: Brainstorming 2.0

Prototype

• A9: Five tools for prototyping
• A10: Paper prototype

Validate

• A11: Experiment/validation canvas

BUSINESS MODEL CANVAS

Module 1: 14 ways to apply the Canvas

Module 2: Customer

Module 3: Value proposition design

Module 4: Channel

Module 5: Customer relations

Module 6: Revenue stream

Module 7: Key resources, activities, partners, cost structure

Module 8: Innovate using Blue Ocean strategy

Module 9: BMC company (present & future)

Module 10: Worst case scenario

TRAINER

Our trainer for this workshop will be Zusuff Kan. He is an experienced co-founder with exceptional experience in the financial services industries.

He is a certified Fascinate Advisor in Malaysia. How To Fascinate is an innovative personality tool. The tool shows you how to grow your confidence, increase your value and live more authentically developed by Sally Hogshead, which recently voted as the number #1 Brand Guru in 2019. Zusuff Kan completed his masters in the area of Islamic Finance under the CIFP Bright Scholarship by Bank Negara Malaysia and is a professional member of the Chartered Institute of Islamic Finance Professional (CIIF).

He has 13 years of working experience with half of it in the corporate sector with the likes of Petronas, RAM Ratings Services Berhad and KFH Research Limited. He has spent the past seven years plus as an entrepreneur and empowering people with innovation tools and methodologies such as Design Thinking and Business Model Canvas.

He is Business Counsellor appointed by Institut Keusahawanan Negara (INSKEN), a Business Coach with Centre for Entrepreneur Development and Research (CEDAR) a subsidiary of SME Bank and trainer for Educ8 an initiative on Creativity and Innovation under MaGIC (Malaysia Global Innovation and Creativity Centre). He is also an HRDF Certified Trainer.