Event Description

On average, 97% of traffic to your website doesn’t convert. When you experiment, optimize and personalize your digital properties together, you convert the maximum share of this traffic and create better user experiences for lasting customer relationships.

In our panel, we invite experts from MoneySmart, Razer, Sephora, and AB Tasty to discuss how they leverage on AB Testing and Personalisation to improve their website conversion rates.

Learn about the latest trends and practices in website optimization and get inspired as our experts share about their successes (and failures) from their testing experiences. Digital marketers, e-commerce teams, and UX/UI designers alike will have tangible takeaways from this session.

On the panel:

• Efrim Bartosik, Product Design Lead at MoneySmart

• Asmita Kunwar, Head of UI/UX at Sephora SEA

• Fred Chery, Associate Director of Online Sales & Marketing at Razer Inc.

• Edouard Descamps, Consulting Manager at AB Tasty

• Moderated by Apoorvi Padotia, Marketing Lead at Found8.

Speakers:

Efrim Bartosik, Product Design Lead at MoneySmart (ex Lazada)

Product designer with experience in e-commerce, consultancy and incubation environments. Taking a user-centered approach using data to validate and make informed design decisions to improve user experience. At the moment, Efrim is developing a design ecosystem in MoneySmart that will allow design & technology to work together in a more collaborative and time smart manner.

Edouard Descamps, Consulting Manager APAC at AB Tasty

Edouard has consulted for brands across Europe and APAC including L'Oreal, Seafolly, and L'Occitane, helping them foster a culture of experimentation and boosting their online conversion rates with AB Tasty. As a Conversion Rate Optimisation (CRO) expert, he has co-led the company's APAC expansion efforts and currently leads the Customer Success team.

Fred Chery, Associate Director, Online Sales & Marketing at Razer Inc.

Fred has for the past 10 years helped Start-ups and Listed Companies improving their digital experience. At Razer, the world's leading lifestyle brand for gamers, Fred drives on-site and off-site growth optimizations for Users in more than 40 countries.

Asmita Kunwar, Head of UI/UX at Sephora SEA

A seasoned UX professional, Asmita has worked in a variety of industries ranging from small B2B businesses to large scale e-commerce giants like Booking.com. She specializes in leveraging the power of A/B testing to deliver delightful yet measurable experiences for the users. Currently, she is actively leading UX initiatives for Sephora in South East Asia as the Head of UX.

About AB Tasty:

AB Tasty is an all-in-one conversion rate optimization platform for insights, testing, personalization, and customer activation. AB Tasty has helped international brands including L’Oreal, Sephora, and Panasonic improve UX, customer satisfaction and increase ROI.

Hailing from Paris, AB Tasty recently opened its APAC office in Singapore and is based at Found8 Amoy.