Storytelling for Businesses

Want to know what's the secret sauce behind producing an engaging and memorable marketing campaign? Join us for this full-day workshop with prolific author and media veteran Felix Cheong, and learn to apply the principles of storytelling in marketing a brand or product, to transform your business.

There are over 60 million active business pages on Facebook, 3.6 million videos uploaded to Youtube every day, and 95 million photos uploaded to Instagram every day. With a tremendous amount of content competing for consumers' attention, how can businesses cut through the noise and get noticed? One very powerful way is through good storytelling.

Lesson outline:

• Learn the basics of good marketing copywriting and how to adapt it to your target audience
• Apply persuasive writing strategies to engage and influence audiences
• Grasp how to create a narrative arc that keeps your audience engaged in video storytelling
• Identify the techniques to create suspense and dramatic tension in a good story
• Understand the importance of image composition, camera angle, and editing
• Exclusive access to use our AI-powered writing tool, whOA!, to craft a script

Things you need to bring:

• laptop or tablet (this is a hands-on workshop with activities for you to complete)
• earphones (we will be analysing TV commercials and multimedia ads)

Who is the instructor:

Felix Cheong is an Adjunct Lecturer with the National University of Singapore, Curtin University, Singapore University of Social Sciences, and Murdoch University. He is the author of 30 books across different genres, from poetry to fiction, from children’s picture books to graphic novels. Felix has worked in the media industry for over 20 years, in roles such as producer, studio director, freelance writer and web reporter.

❗Sign up now to enjoy an 80% discount❗
Limited seats available, so sign up early to avoid disappointment. Light refreshments will be provided.

Should you have questions about the workshop, please email us at offshootsacademy@tuber.sg or chat with us via Whatsapp.

About Offshoots Academy

Offshoots Academy is the learning and development arm of TUBER, an award-winning consultancy that has, for nearly two decades, been providing creative content strategy and artistic solutions to a diverse clientele spanning the public and private sectors.

With an industry focus aimed at helping learners solve real problems, our programmes are geared towards supporting productivity, career innovation, employee engagement, personal growth, and more.

Our curriculum, guided by instructional design theories and tested by curriculum experts, is delivered by qualified instructors who are industry practitioners and possess relevant teaching experience.

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