1. What is channel management and how does it impact business growth?

Channel management ensures sales and distribution channels work efficiently together to increase reach, revenue, and control.

2. Does the course cover both traditional and digital sales channels?

Yes, the course covers direct, indirect, digital, and hybrid channel models used in modern businesses.

3. How practical is the course for real-world channel challenges?

The course focuses on real business scenarios, frameworks, and decision-making situations.

4. Will the course help reduce channel conflict and overlap?

Yes, it provides practical methods to prevent, manage, and resolve channel conflicts.

5. Is the course relevant for both B2B and B2C organizations?

Yes, the concepts apply to both B2B and B2C channel environments.

6. Is prior experience in sales or distribution required?

No prior experience is required, as concepts are explained clearly from the basics.

7. Will a course completion certificate be provided?

Yes, a course completion certificate is awarded after the session.

8. How interactive is the 1 Day classroom session?

The session includes discussions, case studies, simulations, and role-based activities.

9. Can the course be customized for a specific industry or company?

Yes, the course can be tailored to match industry needs and organizational goals.

10. Is this course suitable for small business owners and startups?

Yes, it helps small businesses design efficient and scalable channel strategies.

11. How does this course support career growth in sales and channel roles?

It strengthens strategic thinking and practical skills required for sales and channel leadership roles.

Strategic Channel Management in Action: 1 Day Session in Chicago, IL

By Mangates

Multiple dates

Overview

Build smart, aligned sales channels that improve reach, partner efficiency, and revenue control in a fast-changing market.

Group Discounts:

Save 10% when registering 3 or more participants
Save 15% when registering 10 or more participants

About the course:

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview
This 1 Day course delivers a clear and practical understanding of channel management for modern businesses. It explains how to structure, manage, and optimize multiple sales and distribution channels while maintaining alignment and control. The course covers channel strategy, partner management, conflict resolution, and performance measurement using real-world business scenarios. Concepts are explained in simple language to ensure clarity and immediate workplace application. The focus remains on improving market reach, efficiency, and sustainable growth through well-managed channels.

Learning Objectives
• Understand the complete channel management lifecycle
• Design effective multi-channel strategies aligned with business goals
• Select and manage high-performing channel partners
• Reduce and resolve channel conflicts professionally
• Measure and improve channel performance using key metrics
• Adapt channel strategies to evolving market conditions
• Improve coordination across sales and distribution functions

Target Audience
• Sales managers and business development professionals
• Channel and distribution managers
• Marketing professionals involved in go-to-market planning
• Entrepreneurs and business owners
• Operations and supply chain professionals
• Professionals managing dealers, distributors, or partners

Why Choose This Course?
This course is led by an experienced trainer with strong exposure to sales strategy and channel ecosystems. The content focuses on practical decision-making rather than theory-heavy models. Real business examples and structured frameworks make complex channel concepts easy to understand. The 1 Day format ensures high engagement, clarity, and immediate value for the workplace.

Our Royalty Referral Program

Know a team or professional who could benefit from our workshops? Refer them and earn attractive royalties for every successful registration.

For royalty-related queries, contact orders@mangates.com

Want to train your entire team?
This course can be delivered as a customized in-house program aligned with your organization’s channel structure and market strategy. Content can be tailored to your industry, sales complexity, and maturity level. Internal challenges can be integrated into discussions for higher relevance and faster implementation. Flexible delivery options ensure maximum learning impact.

📧 Contact us today to schedule a customized in-house session: corporate@mangates.com

Category: Business, Career

Good to know

Highlights

ages 18+
In person
Paid parking

Refund Policy

Refunds up to 7 days before event

Location

regus IL, Chicago - 111 W. Jackson

111 W. Jackson Suite 1700

Ph No +1 469 666 9332 Chicago, IL 60604

How do you want to get there?

Driving Public transport Biking Walking

Agenda

Module 1: Fundamentals of Channel Management

• Understand the concept and importance of channel management • Learn how channels support sales growth and market coverage • Identify common challenges in managing multiple channels • Icebreaker

Module 2: Types of Sales & Distribution Channels

• Explore direct, indirect, and hybrid channel structures • Understand digital, retail, distributor, and partner channels • Learn when and why to use different channel models • Case Study

Module 3: Channel Design & Strategy

• Design channels aligned with business objectives • Define channel roles, responsibilities, and coverage plans • Balance cost, control, and market reach effectively • Activity

Frequently asked questions

Organized by

Mangates

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