The most valuable use of analytics is in support of the most important decisions in the organisation. The effective use of data and analysis promises better decision making at all levels of the organisation, yet the highest levels tend to go unserved.

This is a course for senior executives who want to leverage analytics to support their most vital decisions.

As a leader of your agency, you will be empowered with skills to make more effective use of data analytics. You will learn to how to ask the right questions and gain insights. The course covers strategic decision making in a rigorous context and shows attendees ways to use data and drive a data-driven culture within their agency.

Attendees will learn how to receive, understand and make decisions from a range of analytics methods, including visualisation and dashboards. They will also be taught to work with analysts as effective customers.

It will also offer a highly general, effective and applicable toolkit for objectively assessing leadership consensus on important decisions, making those decisions in a better and constantly improving way, objectively measuring decision making effectiveness and identifying the best decision-makers in the team.

Finally, this course will also cover the creation, management and necessary support of an effective and thriving analytics function in support of its executive sponsor and client.