As 2021 will definitely be a challenging year for recovery and adapt to new normal scenarios, communication will be an important part of the redefinition of the world and companies. Organized by the Spanish-Singaporean Chamber of Commerce with the support of Tinkle International and Takk, we would love to invite you to this first webinar of 2021 to talk about new needs for brand on 2021 to remain attractive and engaging for society, particularly under the Covid-19 situation:

Strategies to enhance your branding in 2021 that you can’t ignore!

What is a love brand? How companies can humanize communications without losing purpose? In this session we will talk about new trends for 2021 and the best way to approach them with disruptive communications strategies, from external to internal points of view. We will also talk about how Singapore and Spain are approaching this new normal comms scenario: purpose, humanization, trust, creativity. As human being, our relationships depends on how we communicate and with whom, so how we communicate represents a foodprint for each company or leader and represents the way the world and our audience identifies ourselves.

The webinar will count with the participation of Ms. Laura Sánchez, workplace and people Experience Leader at Takk, Bavisha Assodani, Account Manager at Tinkle International and Siti Nurhasyimah, Digital Account Manager.

Ms. Gema Blasco, Managing Director at Tinkle International, will do a welcome speech to the session and Ms. Claudia Safont, Team Leader at Tinkle International, will moderate the webinar.

At the end of the Dialogue, we will hold a final Q&A session open to the audience.

It will be held on 3rd February at 5pm SGP hour / 10am Spain hour, via ZOOM.

About the speakers

Ms. Bavisha Assodani is an Account Manager at Tinkle International. She handles Tinkle's digital marketing and PR client accounts across Singapore and the Philippines. Her clients range from lifestyle, tourism, finance, tech, and luxury retail industries to F&B. Having more than 5 years of agency experience, she is well versed with the business landscape in the region and is always ready to adapt to the next big thing in the communications space.

When she's not obsessing about the latest trends, Bavisha enjoys listening to podcasts, and stalking celebrities on Instagram. If you find her glued to the screen, she’s probably binge watching a 90s chick flick or deep in some true crime rabbit hole.

Ms. Siti Nurhasyimah, as a Digital Marketing Specialist for Tinkle International since 2018, Siti is well-versed in digital strategy and social media marketing. Her 4-year career in marketing communications spans across various aspects such as media buying, branding and content marketing. Her expertise lies in the APAC region, as she manages a dynamic range of accounts in sectors like Luxury Retail, Tourism, Hospitality and F&B. Siti is passionate about growth hacking and helping businesses establish a solid online presence. In her spare time, you can catch her reading a book and sipping coffee at a local cafe.

Ms. Laura Sánchez, before joining Takk, which is part of the Tinkle ecosystem, Laura worked in the media and in PR agencies dealing with marketing, consumer and corporate affairs. Specializing in internal communications and employee engagement strategies, she also worked in the Corporate Communications department at Tinkle Barcelona. Laura is a guest lecturer on the Corporate Communications Management and Digital Marketing Master's degree at EAE and has a degree in Business Management from the Universidad de Zaragoza. She also has a Master's degree in Corporate Communications Management from UPC in Catalonia.

About the moderators

Ms. Gema Blasco, before founding Tinkle International and moving to Singapore in 2013, she completed her career as a tax lawyer for more than 20 years as a partner of the tax area, and head of international taxation, of Gómez-Acebo and Pombo, senior manager of PWC, Manager of Coopers & Lybrand and lawyer of Folchi and Associated Lawyers.

Currently, she collaborates actively with the equal-ark equinotherapy program for the reintegration of children and young people at risk of social exclusion of the ministry of social affairs and family of the Government of Singapore and is patron of the foundation for the promotion of equastrian sport in Madrid. In her stage as a lawyer, she combined legal practice with teaching and academic activity, as associate professor of tax law at the University of Barcelona, in the Joan-Francesc pont chair of tax law. Graduated in law from the Autonomous University of Barcelona, with a stay at the Univeristà di Bologna, and a Master's Degree in Business Law from the University Pompeu Fabra.

Ms. Claudia Safont, before joining Tinkle as Team leader & Office Mentoring for Tinkle Singapore, she developed her career in various media, including La Vanguardia and as a correspondent for the EFE Agency in Buenos Aires. In addition, she has worked in different internal communication departments of national companies, including Gas Natural Fenosa. sHe has 10 years of experience in the tourism sector and 7 years linked to digital marketing.

Currently she also collaborates as a teacher at the Ramon Llull University. She has a degree in Journalism from the Blanquerna-Ramon Llull School of Communication and specializes in corporate communication and digital branding from the UOC and has an MBA from the EAE business school.