How important is a Comprehensive Market Analysis to your business?

If you don’t want to spend millions on marketing to offer a product that is SIMILAR to others in the market, then the answer is “very”. Market analysis is not only implemented to give differentiated features to your products, it also will help you discover opportunities that others might not have thought about before. This class will guide you through the entire process of the analysis; from collecting data on consumers and competitors, analysing your unique selling proposition, and to finally generating key business recommendations.

With Bagas Danara (Senior Market Analyst, Grab Singapore) we will share some insights on:

SESSION I: Understanding Your Consumers

• Elements of design and user research
• Elements of marketing research
• How to make an interview guide using spreadsheet, and survey using SurveyMonkey (step-by-step)
• Output development: Consumer persona and journeys

SESSION II: Understanding Your Competitors

• Elements of competitor benchmarking
• Elements of market sizing
• Elements of perception mapping and competitive positioning
• Output development: Competitive positioning charts

Notes: We highly suggest you to join the class using laptop/notebook

What Will You Get?

• Full practical insights and skills from the Expert
• Speaker's presentation material.
• E-certificate.

This Class is Suggested for

• Junior to Mid-Level Marketing Professionals < 5 years work experiences.
• Business owners who need to understand their position in the market
• Professionals who are related to these fields:
• Market research
• Market analysis
• Product marketing
• Brand development
• Brand management

TERMS AND CONDITIONS:

• Click "Watch Here" on your e-ticket to register yourself to the webinar room.
• The event will be held on Saturday, 17 April 2021, 11:00 - 16:00 (GMT+8)
• Soundcheck will start at 10:50 (GMT+8).
• The class will start at 11:00 (GMT+8).
• Please provide us with your valid full name and email address.
• This class will use English as its language.
• If you bought the bundle ticket, please inform your partner(s) email address to fadilah@glints.com.
• You may contact our customer hero at fadilah@glints.com for further assistance.