Data-First Modernisation to Supercharge the Financial Institutions
Data-First Modernisation to Supercharge the Financial Institutions
Thu, Oct 13, 08:30
Singapore Marriott Tang Plaza Hotel • Singapore
US$720.92
Supercharging your marketing and re-engagement machine using A.I.
Date and time
Supercharging marketing and re-engagement using machine learning : business impact, ethical implications & technical considerations
About this event
In this talk, Rishabh Srivastav, (founder of Loki.ai) will explore how companies could use Machine Learning to enrich the customer data in their CRM with automatically extracted attributes such as gender, age, and ethnicity - and how such information can be used to better target users with EDMs as well as to fine-tune recommendations.
Rishabh will not only present the real-world business impact of these applications, but also explore the ethical implications, the process of data acquisition and even how the machine learning models are trained. You should come out of this meeting with a clear grasp of how AI could be leveraged to supercharge your marketing, as well as some of the issues to take into account!
This event is organized by the A.I. and Data Science group from La French Tech Singapore. We aim to bring together doers, thinkers and enthusiasts to explore impactful applications of data.