TaFF x Omnilytics: How to Use Data to Create Competitive Pricing Strategies
Event Information
About this Event
In this 60-minute webinar, discover retail strategies and data-backed solutions to overcome fashion’s biggest challenges today: Pricing Strategy. As presented by Matt Lovett, Director of Retail at Omilytics and TaFF’s Design Resource Director, Leonard Choo, get an introduction to the Omnilytics dashboard, a fashion analytics platform empowering brands to understand consumer shopping behaviours and demands by providing valuable and actionable insights.
During this session, you will learn how Omnilytics can be used for competitor pricing benchmarking and identify the best performing price range for products. We’ll also share how TaFF members can gain access to an exclusive, fully subsidised, one-year package (valued at S$5000) to Omnilytics through IMDA’s Digital Resilience Bonus program.
The session will end with a 15-minute Q&A where participants can ask any questions or further clarification.
Omnilytics is an official Infocomm Media vendor for category 3 Data Analytics & Mining with the ‘SME’s Go Digital’ program.
ABOUT THE SPEAKER
Matt Lovett , Director of Retail, Omnilytics
Matt Lovett has been fortunate enough to have skill sets ranging from experience in marketing, event management, business development and marketing research and intelligence industries. Forging a creative penchant with a sporting mindset, from leading teams to working alone and face-to-face with C-suite executives from multinational enterprises . A strong community and social services professional with a Bachelor of Arts (B.A.) focused in Theology, Philosophy and Political Studies from the University of Leeds; managing to apply my academic achievements and sporting successes to my business and personal life.
ABOUT OMNILYTICS
Omnilytics is a data analytics platform that helps fashion brands understand where their customers are shopping and what they’re buying. By monitoring over 41 million SKUs and more than 116,000 brands globally, the innovative dashboard tracks real-time changes in product price, availability and newness.
These data points are processed daily using a combination of keyword analysis, object detection and image recognition before they are transformed into visual dashboards for best-in-class user experience for buyers and merchandisers.