The Harvard Business School Club of Singapore invites you to a discussion with HBS digital marketing guru Professor Sunil Gupta on his latest book, Driving Digital Strategy, which is based on almost 10 years of research.

Prof. Gupta will talk about a framework for companies to reimagine their business. Using many case studies, he will show how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to re-examine four fundamental aspects of their business to thrive in the digital era – their strategy, value chain, customer engagement, and organization structure. Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company and others.

All tickets are sold out! Thank you for the overwhelming response.

Event Details
6:00 - 6:45pm: Registration and Networking
6:45 - 7:45pm: Professor's Talk
7:45 - 8:00pm: Q&A
8:00 - 8:30pm: Networking Resumes

Address
Temasek International
Level 9 Function Room
60B Orchard Road
The Atrium@Orchard
Singapore 238891

All participants will need to register with their photo ID at Temasek's security counter on Level 1, Tower 2, The Atrium@Orchard.

Directions
- If coming by taxi, alight at Plaza Singapura's taxi stand
- If coming by MRT, exit at Dhoby Ghaut Station and follow directions to the Atrium
- Cars can be parked within Plaza Singapura, which is beside the Atrium

About Professor Sunil Gupta:
Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive program on Driving Digital Strategy. In the recent past, he has taught an elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. From 2008-2013, he served as the Head of the Marketing Unit.

Sunil's current research is in the area of digital technology and its impact on consumer behavior and firm strategy. The key ideas and findings from this research are described in his recent book, Driving Digital Strategy: A Guide to Reimagining Your Business. His previous research focused on customer management, pricing, and return on marketing investment. His book, Managing Customers as Investments, captures some of the findings from his research on customer management, and it was selected as the 2006 winner of the annual Berry-AMA book prize for the best book in marketing. Sunil has published three books and over 110 articles, book chapters, cases and notes. His research has been well recognized in national and international circles and his articles have won several awards including the 1993, 2002, and 2009 O'Dell Award and the 1998 and 2005 Paul Green Award of the Journal of Marketing Research for the most significant contribution in the field of marketing; the 1998, 2000, and 2003 Marketing Science Institute award for the best paper; the 2004 best paper award for the Journal of Interactive Marketing and the 1999 best paper award for the International Journal of Research in Marketing. He has been invited by the Royal Swedish Academy of Science to nominate a scholar for the Nobel Prize in Economics for three years from 2016 to 2018.

Sunil advises and speaks to companies around the world. Some of his representative clients include American Express, Amway, AutoTrader, Avon, BJ Wholesale Club, Duracell, IBM, GfK Academy, Heineken, Henkel, Johnson and Johnson, Kaiser Permanente, L.G. Electronics, MasterCard, McKinsey & Company, Novartis, Novo Nordisk, NPD Group, Pfizer, SK Telecom, Sanofi, TD Bank, Telefonica, Turkcell, Unilever and Vodafone.

As a business expert, Sunil has frequently appeared on several national and international television programs, such as CBS, CNN, NPR and BBC, and has been quoted in Forbes, The Fast Company, The New York Times and The Washington Post.

Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School and Assistant Professor at UCLA. In 1996, Sunil spent his sabbatical with McKinsey & Co.

Sunil holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a Ph.D. from Columbia University.

Talk by HBS Professor Sunil Gupta: Driving Digital Strategy