Content Overview

This 2-day hands-on workshop provides an opportunity for you to review your current Brand Identity and Marketing Campaigns, guiding you through 7 crucial steps to bring your brand to the next level – without bursting your budget. Learn the secrets of impactful logos, slogans and copy writing as well as tips on how to manage and utilize your creative agency.

Packed with entrepreneurial energy, relevant examples and interactive activities, this workshop will transform the way you think about your brand and help raise your quality of branding & marketing immediately!

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Training Program Objective

• Understand the importance of branding and marketing

• Leverage on the 7 Elements of branding and marketing

• Know how can an effective marketing campaign help you beat your competition

• Understand how to position your product/service to be marketable

• Learn how to improve your current marketing campaigns without increasing your budget

• Know how to engage the right Creative Agency and work effectively with them

Training Methodology

The workshop design will include various practice exercises, mini lectures, group discussion, and interactive activities.

Training Program Agenda

Understanding the importance of Great Branding & Marketing

• What can a strong Brand do for your company?

• How can an effective Marketing Campaign help you beat your competition?

• What is the difference between Sales & Marketing?

• What constitutes great Brand Design and Architecture?

• How do I position my product/service to be marketable?

Leveraging on the 7 Elements of Amazing Branding & Marketing

• What are these 7 Elements and how can they help make YOUR brand more powerful?

• Are there any aspects of your current branding that you should enhance?

• How can you improve your current marketing campaigns without increasing your budget?

• What differentiates amazing logos, slogans and copies from the average ones?

• 8 secrets to fantastic designs and great copies!

• 10 Workable Ideas to kick-start your Marketing / Social Media Marketing campaign

How to engage the right Creative Agency and work effectively with them

• Identify the key Creative Agency partner you want to work with

• Avoiding common pitfalls of mis-communication with agencies

• How to share your goals and vision with your consultant

• Getting the most out of your Creative Agency

FAQs

How can I contact the organizer with any questions?

Customized Training Solutions Pte. Ltd.

Registration No. 201621001H

Email: marylen@ctsolutionsglobal.com

Tel. #: +65- 6524 4973

Fax: # +65-67258438

www.ctsolutionsglobal.com

What's the refund policy?

• Location is subject to change

• Minimum number of participants has to be reached prior to confirmation of event

• Please note that trainers and topics were confirmed at time of publishing, however, CTS may necessitate substitution, alterations or cancellations. CTS reserves the right to change or cancel any part of its published programmed due to unforeseen circumstances.

• Registrations should be made 3-4 weeks prior to event date

• Full payment for the course should be made 2 weeks prior to event date

• Cancellation 3 weeks prior to event date or no shows are liable to pay the full course with no refund, however you may substitute delegates at any time

• Participants are required to attend at least 80% of the course program prior receipt of Certificate.

• Force Majeure: Should for any reason outside the control of CTS, the trainer changes his dates or event cancels due to the act of terrorism, extreme weather conditions, industrial action or epidemic, CTS shall reserve the rights to replace the trainer or reschedule the event but the client hereby indemnifies and holds CTS harmless from and against any and all costs, damages and expenses, which are incurred by the client.